Marketing Strategy Partner

Roche Marketing Strategy & Innovation Chapter

At Roche, you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted, and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop, and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The mission of the Marketing Strategy & Innovation (MSI) Chapter is to be at the forefront of marketing excellence through the architecture of exceptional customer experiences. Harnessing data into insights for both Roche and stakeholders, and being the expert in integrating the omnichannel approach to provide the right content with the right channels in the right moment to drive exceptional commercial results and optimal customer engagement.

The MSI collaborates with cross functions to embed Roche into meaningful moments and episodes in the customer and patient journey. The MSI has a high sense of urgency in reaching trip-win outcomes for Roche, our patients, and the healthcare ecosystem.

All Roche Hong Kong & Macau employees are to lead by example, in a networked way of working. This is where solutions are sourced from the global network first, to avoid duplications, and to achieve better patient outcomes faster.

All Roche Hong Kong & Macau employees are to lead by example in accelerating the digital maturity of Roche internally and in the external healthcare environment, aligned with the long term Roche vision of Personalized Healthcare.

Major Accountabilities

Strategic and tactical marketing lifecycle management of the Roche portfolio, with cross-functional coordination and integration of market and customer insights.

Solid understanding of the market dynamics and stakeholder perspectives through gaining clear market insights and ensuring open dialogue and engagement with key internal and external stakeholders.

Proactively identify business opportunities and implement a commercial strategy for the disease area, as well as a focused execution plan that applies multichannel and omnichannel approaches.

Deep understanding of the customers' behaviors and leverage a seamless customer engagement strategy based on their behavioral needs, along the customer journey touchpoints, in order to reach the ultimate personalized customer experience and maximize the patient, business, and system impacts on the responsible disease areas.

Analyse data garnered through marketing campaigns in order to learn how a campaign has contributed to conversions, customer behavior, etc. Develop insights that provide actionable solutions and next steps.

Mindset & Behaviours

• Embrace the Roche Values of Integrity, Courage & Passion

• Demonstrate Roche Leadership Commitment & Core Competencies

• VACC- Embrace and master VACC (visionary, architect, coach, catalyst) behavior

• Growth- Ability to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche

• Value creation- Boldly act on key decisions and opportunities and boldly stop any activity that is not adding value. Ability to say "No" to stakeholders when the value is not predictable/foreseen

• Digital- Be Innovative and drive digital transformation across organizations and industries to bring value and impact to the healthcare ecosystem

• Enterprise- Think from an enterprise level, beyond boundaries and borders, to bring the best possible outcomes to both the local health environment and more broadly, across Roche globally.

• Enablers

  • Embrace agile ways of working to facilitate the transformation journey and achieve our North Star

  • Enabler mindset to leverage the internal and external networks to create value and scale impact

• Self-managed- Self-management and self-direction - altruistic in supporting the global network to embrace PAM (Purpose. Autonomy and Mastery)

• People development- Coach and inspire the team by empowering, enabling, facilitating accountability, and through collaboration, experimentation & continuous learning

Experiences, Knowledges & Qualifications

5+ years of experience in the pharmaceutical industry

Strategic agility and planning & implementation skills

Broad knowledge on multichannel and omnichannel marketing strategy and execution

Excellent communication (for internal and external) and networking skills

Strong business acumen and broad understanding of Roche's present portfolio

Fluent in both English and Cantonese

University degree in business, marketing, or life sciences