Marketing Manager

Marketing Manager

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The marketing manager is accountable for managing and realizing effective and seamless customer experience and optimizing therapeutic marketing and omnichannel strategy meeting the broader local disease area strategy. The marketing manager will partner with a number of internal and external stakeholders to enable a fit-for-purpose marketing strategy to provide a seamless customer experience meeting our brand ambition and our customer needs.

This role will also be a member of the Pharma International network to realize and scale country outcomes by contributing to virtual, cross border, cross functional work package teams.

Key responsibilities and accountabilities:

• Partner with key cross-functional disease area team members to define the long term- mid term and short term outcomes, focusing on customer experience and marketing activities
• Be responsible for the marketing and omnichannel strategy and plan supporting customer experience and brand management outcomes
• Together with a cross-functional team lead the implementation of the marketing and omnichannel plans in different disease areas
• Regularly review and optimize the plans and strategies based on insights, customer feedback and PPOC input to ensure that activities to optimize the customer experience while continuously ladder up to the outcomes
• Together with the cross-functional teams create and customize compelling content (including marketing messaging and campaigns)
• Align marketing objectives with regional and global direction, leverage the networked ways of working to identify synergies cross-countries and maximize impact

Capabilities and competences:

• Strategic and tactical experience and skills in marketing and omnichannel customer engagement
• Insight generation, market research and trends - about customer needs, preferences and competitors to make informed decisions
• Expert in different channels, both traditional and digital, and using analytics to measure impact on omnichannel customer engagement
• Experience within healthcare and understanding of relevant disease areas including oncology and rare conditions
• Ability to work well and collaborate with cross-functional teams
• Self-driven, good listener and communication skills to understand customer as well as system needs in order to be able to provide high quality omnichannel engagement
• Interest in keeping up to date with healthcare business environment trends, as well as trying to predict future trends
• Pharma business acumen, brand/product and/or solution marketing experience
• Strong verbal and written communication skills (Swedish and English)
• Driver and passion for results
• +7 years experience in similar roles within healthcare

Work location: (field/office based): Office

Reports to: Head of Customer Engagement

Direct reports: No

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.