Marketing Specialist

Marketing Specialist

Boston, Massachusetts

The role exists to support the Growth Marketing team by transforming ideas into impact through the building, automating, and optimizing of campaigns that reach the right audiences at the right time. You'll help drive integrated go-to-market programs, support marketing operations, and experiment with new tools and tactics to improve performance and efficiency.

What You'll Do:

• Own HubSpot campaign execution: Build and launch campaigns, workflows, and automations in HubSpot (e.g., webinars, product launches, cold nurture sequences).
• Develop audience segmentation and targeting strategies: Ensure the right messages reach the right people.
• Manage data accuracy and system health: Maintain clean, segmented contact lists; manage contact enrichment, deduplication, and data hygiene routines that enable accurate reporting.
• Support marketing operations: Optimize HubSpot architecture, integrations, and dashboards to keep our growth engine efficient and scalable.
• Drive internal GTM alignment: Coordinate internal communications across Sales, CS, Product, and Marketing teams to ensure smooth campaign rollouts.
• Assist with general marketing projects: Jump in to support in-person events, campaign logistics, and special initiatives as needed.
• Track results: Measure campaign effectiveness, surface insights, and recommend optimizations to increase conversion and engagement.
• Experiment and innovate: Test new tools and AI-assisted workflows to streamline execution and enhance campaign performance.

You'll Thrive Here If:

• HubSpot Certified, with hands-on experience building, automating, and optimizing programs.
• A marketing generalist who enjoys variety and can pivot between technical setup, creative execution, and operational support.
• Detail-oriented and organized, with strong project management and prioritization skills.
• Comfortable working in data-driven environments and familiar with marketing compliance (GDPR, CAN-SPAM, CCPA).
• A collaborative, proactive communicator who thrives in fast-paced, cross-functional teams.

Core competencies for success:

• Learning Velocity: You learn fast and apply new ideas quickly.
• AI Proficiency: You demonstrate curiosity and initiative in leveraging and experimenting with AI tools to streamline campaign execution, improve efficiency, and enhance marketing performance.
• Collaboration: You share knowledge, unblock teammates, and build together.

Benefits that have your back (and your future):

• Medical & Dental Insurance through Blue Cross Blue Shield covered at 80% for you and your dependents, with two plan options including a High Deductible Plan with a company-funded HSA
• Vision Insurance – EyeMed coverage to keep your future in focus
• Company-paid protection – Short & Long Term Disability, Life, and AD&D insurance
• Paid Parental Leave – 100% covered so you can focus on your growing family
• Incentive Stock Options – Own a piece of what you're building
• 401(k) with company match – Up to 3% match to help grow your nest egg
• Flexible vacation policy – Take the time you need (and yes, we actually do!)
• 12 company holidays – Plus your flexible time off for the perfect work-life balance
• Perks that enable your continued success:
• Professional Development & AI Tools Stipend
• Referral Bonus Program
• Recognition perks
• In-Office Commuter Stipend

Robin is committed to creating a workplace that reflects the world around us. We believe that the key to good work is empowering our people and we know that diversity and inclusion are a large part of this equation. Our realities shape our everyday experiences and it's our responsibility to our employees, our customers, and our communities to address the issues with workplace representation. Robin does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.