Product Marketing Consultant
Right Side Up
Product Marketing Consultant
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Robinhood, and more.
About the Role
We're seeking freelance Product Marketing consultants to join our talent collective and support a range of high-growth clients. This role is ideal for marketers who thrive at the intersection of product, marketing, and sales—bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products. Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.
Responsibilities
Develop and refine product positioning, messaging, and value propositions
Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
Partner with product, growth, and sales teams to align on strategy and priorities
Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies
Build and execute sales enablement materials to support revenue teams
Plan and support webinars, product launches, and other demand generation initiatives
Conduct market, customer, and competitive research to inform strategy
Identify opportunities to improve conversion, adoption, and overall product-market fit
Requirements
Strong foundation in product marketing across B2B, B2C, or both
Experience owning or contributing to GTM strategy and execution
Ability to translate complex product concepts into clear, compelling messaging
Comfort working cross-functionally with product, sales, and marketing stakeholders
Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy
Analytical mindset with the ability to use insights to inform decisions
Adaptability and comfort working across different industries, products, and team structures
Strong communication and storytelling skills
Nice to Have
Experience working with early-stage startups or high-growth tech companies
Familiarity with PLG (product-led growth) or sales-led motions
Experience supporting both strategic planning and hands-on execution