Integrated Marketing Manager - Canada

Integrated Marketing Manager, Canada

Aventon is an electric bicycle company that is passionate about creating high-quality, stylish, and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience, and we are always looking for ways to improve our products and services.

The Integrated Marketing Manager, Canada is the cross-functional owner of all Canadian marketing execution. Reporting directly to the Director of Sales & Operations – Canada, with oversight from the Sr. Director of Brand Marketing, this role localizes global marketing strategy, executes Canada-specific tactics, and ensures that campaigns, content, and messaging reflect the unique characteristics of the Canadian market.

This is an individual-contributor role functioning like a startup environment: hands-on, versatile, and able to move between strategic thinking and tactical execution.

Localization & Content Adaptation

• Adapt U.S. marketing campaigns for the Canadian market, including copy, messaging, product positioning, and EN/FR-CA content where applicable.
• Manage the Canada marketing calendar; coordinate timing with U.S. performance, lifecycle, and brand teams.
• Build and execute Canada-specific B2B email campaigns for current and prospective dealers.
• "Canada-fy" existing creative assets by collaborating with the creative team weekly on localized versions.

Cross-Functional Marketing Execution

• Prepare specifications for Canada landing pages, product pages, and promotional banners on Shopify.
• Partner bi-monthly with the U.S. performance team on geo-targeting and tactical ad setup.
• Coordinate as-needed with U.S. lifecycle on DTC localization and B2B sends.

Dealer & Channel Support

• Produce regionalized dealer one-pagers, sales enablement kits, and sell-in decks.
• Support dealers bi-monthly with marketing advice, content access, or regional merchandising needs.

Event Support

• Lead Canadian event execution in partnership with the U.S. events team, including logistics, promotion, and booth collateral.

Data & Optimization

• Manage weekly reporting for Canadian traffic, sales, paid performance, and dealer metrics.
• Recommend incremental adjustments to improve performance at the regional level.

Qualifications

• 3–5 years of broad marketing experience across digital, CRM, or content.
• Comfort operating as the "local marketing owner" without a direct team.
• Strong organizational, project management, and communication skills.
• French language ability is an asset.

Initial 90-Day Deliverables

• Completed annual Canada marketing calendar.
• Localized priority assets and Canadianized messaging.
• First B2B dealer outreach campaign launched.

Keys To Success:

• DATA DRIVEN – you thrive on data and use it to guide your decision making, recommendations, and priorities.
• NIMBLE – you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines.
• RESILIENT – you don't shy away from a challenge and take every opportunity to learn and grow. You're accountable, can admit when you're wrong, and can come back to the table after a hard day to keep working toward our desired future.
• SOLUTIONS ORIENTED / SOLUTIONIZED – you can identify the problem and find a solution for it. You strive for continuous improvement and aren't afraid to speak up about what is working, and what isn't.
• ENGAGED – you love the work, love the product, and believe in the mission. If you don't connect with something about Aventon, this probably isn't the place for you.

$80,000 - $100,000 a year

Ride Aventon, Inc. ("the Company" or "Aventon") is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources at hr@aventon.com.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.