Regional Sales Manager - Connacht

Regional Sales Manager, Connacht

Reports To: National Field Sales Manager

Direct Reports: 10

Location: Connacht

At Richmond, we don't just build brands—we ignite them. As Ireland's leading trend-spotting premium brand builder, we've been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don't just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we're about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.

Role Overview

As the Regional Sales Manager for the Off-Trade channels in Connacht, your primary responsibility is to lead, coach, and manage a high-performing field sales team. Your focus will be on achieving Brand, Distribution, and Visibility KPIs across various channels including Grocery Retail, Convenience, Forecourt, and Off-Licence. The role involves travel in order to maximize the coaching impact across the team so they must have the flexibility to spend time away from home when necessary.

Key Responsibilities

• Team Management and Leadership: Demonstrate strong management, coaching, and leadership skills. Organize business priorities effectively, set high expectations, and ensure the team delivers brand standards at the point of purchase.
• Motivation and Development: Keep the field team highly motivated by developing their core competencies across Category Knowledge, Customer Knowledge, and Selling Skills. Maintain customer focus through best-in-class relationship management.
• Efficient Customer Call File Management: Manage an efficient and effective Customer Call File across the region to maximize capacity utilization.
• Business Partnership Development: Build mutually beneficial business partnerships with key retail customers and groups.
• Store Audits and Performance Measurement: Ensure accurate completion of store audits to measure individual performance and capability. Identify opportunities and set goals for personal growth.
• Human Resource Management: Accomplish regional human resource objectives by assisting in recruiting, training, coaching, and managing underperformance where necessary.
• In-Trade Time Management: Spend a minimum of 70% of your time in-trade, leading, managing, and coaching your team to achieve brand objectives and KPIs. Allocate no more than 30% of your time for team administration and meetings.
• Data-Driven Territory Development: Develop your territory through the effective use of data and insights.

Knowledge, Skills and Experience

• Previous experience managing a field-based team (between 1-3 years) essential.
• Ability to demonstrate experience coaching and mentoring.
• Ability to demonstrate leadership skills.
• Understanding of the FMCG Industry desired but not essential.
• High level of commercial awareness or experience in a sales management role.
• Strong initiative and the ability to work autonomously.
• Strong organisational skills and ability to multi-task.
• Strong communication & presentation skills.
• Ability to work in a fast-paced environment.