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Senior Manager, Customer Marketing Analyst

Lead the development of customer-level forecast analytics to optimize trade spend and drive brand share.
Lake Forest, Illinois, United States
Senior
$150,000 – 160,000 USD / year
yesterday
Reynolds Consumer Products

Reynolds Consumer Products

Produces household consumer goods including aluminum foil, food storage bags, trash bags, and related kitchen and waste-management products.

2 Similar Jobs at Reynolds Consumer Products

Senior Manager, Customer Marketing Analytics

Join Reynolds Consumer Products and drive your career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and high-performance organization. We are searching for a Senior Manager, Customer Marketing Analytics to join our team located at our corporate headquarters in Lake Forest, IL.

Responsibilities

Your role:

The Senior Manager, Customer Marketing Analytics is responsible for driving optimal efficiency of trade spending through customer and product prioritization, delivering an accurate volume forecast, and ensuring efficient utilization of production resources. In this role, you will have a direct impact on business performance by improving trade marketing effectiveness and aligning tactics to changing market conditions.

This role partners closely with Sales, Marketing, Supply Chain, Operations, and Finance to ensure customer marketing strategies translate into profitable growth and operational excellence across the Tableware portfolio.

You will have the opportunity to make great things happen!

Strategic function:

In conjunction with the VP Trade Marketing, this role will:

  • Lead, develop, and continuously improve customer event and volume forecast analytics to optimize Tableware trade spending efficiency and drive brand share growth.
  • Assist Trade Directors in the leadership and execution of customer-level annual strategic plans, including:
    • Customer marketing events
    • Shelf-level assortment (distribution optimization)
    • At-shelf promotions
    • At-shelf pricing (every day and event)
  • Optimize Tableware portfolio spend across customers and products to ensure trade investments are prioritized toward the highest-return opportunities.
  • Drive forecast accuracy and alignment between customer plans, financial targets, and production capacity.

Tactical function:

  • Provide direction, funding guidance, and budgetary control to field sales managers in the execution of promotional programs for retail customers.
  • Serve as a key interface among Sales, Marketing, Supply Chain, Operations, and Finance to ensure forecast accuracy and efficient utilization of production resources.
  • Approve and monitor trade funding requests from field sales in alignment with business plans and approved budget levels.
  • Analyze and report marketplace conditions using IRI / Nielsen syndicated data, along with internal and external data sources.
  • Provide guidance and decision support to Marketing, Finance, and Supply Chain partners related to trade programs, customer plans, and field sales execution.
  • Where applicable, comply with SQF and GMP practices to ensure safe food-contact packaging products and escalate food safety issues to appropriate authorities.

You will love it here if…

  • You put safety first, always.
  • You listen, learn, and evolve.
  • You are passionate about collaboration, teamwork, and achieving shared goals.
  • You treat all people with respect, operating ethically, and embrace inclusivity.
  • You are committed to improving our impact on local communities.

Qualifications

We need you to have:

  • BA/BS degree in a related field
  • 7+ years of experience in Consumer-Packaged Goods, preferably including trade management, key account management, customer marketing, and/or field sales leadership
  • Strong analytical capability with experience using syndicated data to drive business decisions
  • Excellent written and verbal communication skills, with the ability to influence at all levels of the organization
  • Proven ability to operate in a fast-paced environment with multiple priorities and stakeholders
  • Strong organizational and project management skills with attention to detail
  • Demonstrated ability to work collaboratively across high-performing teams
  • Proficient in MS Office with high proficiency in Excel
  • Ability to work a flexible schedule during key business deadlines
  • Ability to travel occasionally on an overnight basis
  • Experience with consumption data models that support volume forecasts and price elasticities are a plus

Icing on the cake:

  • MBA or other advanced degree a plus

If you answer yes to the following…we want to meet you!

  • Intellectual Curiosity: Do you have an inquisitive nature?
  • Problem Solving: Do you have a knack for tackling issues head-on?
  • Entrepreneurship: Do you enjoy taking ownership of your work?
  • Customer Centricity: Do you always act in the best interests of the customer, putting their needs first?
  • Growth Mindset: Do you focus on progress rather than perfection?
  • Continuous Improvement: Are you never satisfied with the status quo?

Apply today to join a fast-growing innovative company! Not a good fit but know someone who is? Please refer them!

Local candidates only, no relocation assistance available

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at Recruitment@ReynoldsBrands.com.

No recruiter calls or emails please.

RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.

Posted Salary Range

USD $150,000.00 - USD $160,000.00 /A

Bonus Eligibility

Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.

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Senior Manager, Customer Marketing Analyst
Lake Forest, Illinois, United States
$150,000 – 160,000 USD / year
Marketing
About Reynolds Consumer Products
Produces household consumer goods including aluminum foil, food storage bags, trash bags, and related kitchen and waste-management products.