Content Strategist, Brand Marketing

Content Strategist, Brand Marketing

At Rev, we're redefining how legal and law enforcement teams work through overwhelming volumes of audio and video evidence. Our Legal AI platform helps teams find what matters faster—turning massive volumes of evidence into searchable, citable insights—while keeping human judgment firmly in control.

We're looking for a Content Strategist to join our Brand Marketing team. This is a high-impact individual contributor role that works across brand, acquisition, B2B marketing, and lifecycle channels. You're not just writing copy—you're shaping how Rev communicates trust, accuracy, and value across the entire customer journey.

You'll work side by side with teams from across the company to translate complex Legal AI concepts into clear, credible, and compelling content—balancing B2B and B2C audiences with confidence.

Responsibilities:

Brand & Messaging

• Own and evolve Rev's brand voice and messaging
• Build messaging frameworks that scale across products, audiences, and channels
• Conduct thorough research on Rev's target audiences, market trends, and competitors
• Develop and manage a master editorial content calendar to ensure a consistent and strategic flow of content across various digital channels

Acquisition & Paid Media

• Write and iterate on creative test campaigns across paid search, social, video, and remarketing
• Develop ad headlines, descriptions, and short-form video scripts
• Use performance insights to refine and improve messaging

B2B Marketing (Webinars, Events & Sales)

• Support webinars, virtual events, and in-person conferences with compelling messaging
• Create content for landing pages, email promotion, scripts, booth copy, and follow-up assets
• Partner with Sales and B2B Marketing on enablement materials and case studies

Lifecycle (CLM) Content

• Support product newsletters, nurture and win-back campaigns, feature launches, and promotions
• Ensure consistent messaging from first touch through long-term customer engagement

Creative & Production Collaboration

• Work hand-in-hand with Rev's in-house design and production team to develop integrated campaigns where copy and visuals are tightly aligned
• Contribute to creative concepting, campaign themes, and storytelling approaches
• Ensure content enhances UX and aligns with product and platform experiences

Governance, Measurement, & Optimization

• Help define and maintain messaging guidelines and content standards across channels
• Use qualitative and quantitative insights to improve performance, clarity, and credibility
• Balance long-term brand building with measurable business impact

Qualifications:

• 5-7 years of experience in content strategy, brand marketing, or copywriting—ideally within B2B, SaaS, legal, or technology-driven companies
• Exceptional writing and editing skills, with a portfolio that demonstrates versatility across digital platforms
• Comfort operating across B2B and B2C audiences, adapting tone and structure as needed
• Strong strategic instincts—you understand not just how to write, but why content performs
• Experience collaborating closely with design, marketing, sales, product, and cross-functional partners
• Analytical mindset with the ability to learn from performance data and iterate quickly
• Highly organized, adaptable, and comfortable juggling multiple priorities in a fast-moving environment
• A collaborative, proactive, "get-it-done" attitude with high standards for craft and clarity

Why It Matters:

This is a true individual contributor role with outsized influence. You'll help shape how Rev's Legal AI platform is understood, trusted, and adopted—from first impression to long-term partnership.

If you're excited by ownership, variety, and working at the intersection of brand, growth, and Legal AI, this role was built for you.

Location Requirement:

• If you're based in Austin, TX, this is a hybrid role with an expectation of being onsite 2-3 days per week at our office located at: 1717 W 6th St, Suite 310, Austin, TX 78703. #LI-Hybrid

Ready to drive real impact for our customers while helping shape the future of Rev? Apply now—we'd love to meet you!