Manager, Media Operations, TH, Canada

Manager, Media Operations (Martech)

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Manager, Media Operations (Martech) is responsible for overseeing the connection between our brand, agency partners, and Martech ecosystem to ensure media investments are measurable, data-driven, and aligned to business objectives. This role focuses on managing the relationship with our media agency of record, monitoring measurement and reporting, and ensuring seamless data integrations across platforms and teams.

This person will bring expertise in ad tech, martech, and marketing data management, with strong analytical skills and a solid understanding of programmatic media buying. They will play a critical role in maintaining the integrity of our marketing data warehouse, enabling insights, and strengthening collaboration between the brand, Martech, and the agency.

Roles and Responsibilities

• Lead media operations within Martech, driving integration across ad tech, data platforms, and marketing systems (e.g., AEP, Datorama, Databricks).
• Partner with internal teams and the media agency of record to plan, execute, and optimize programmatic and digital campaigns across platforms such as DV360, Snapchat, Campaign Manager, and other major media partners.
• Serve as the key owner of the marketing data warehouse, ensuring accurate, timely, and actionable data flow between brand teams, Martech, and agency partners.
• Develop clear KPIs and measurement frameworks to evaluate media effectiveness, ROI, and audience insights; manage dashboards and reporting pipelines using tools like Datorama and Databricks, Funnel.
• Ensure seamless data integrations across Martech stack (CDP, CRM, media platforms, analytics environments) to maximize the value of media performance data.
• Collaborate with cross-functional teams (MarComm, Martech, Loyalty, Analytics, Data Science, etc.) and external agencies to deliver unified, guest-centric media strategies.
• Provide leadership and education across the broader Marketing organization on Martech, ad tech, and data-driven media practices.
• Support testing and innovation in paid media, data strategies, and measurement frameworks.

Required Skills and Experience

• 5+ years of experience in media operations, media buying/planning, or Martech roles, with deep expertise in both ad tech and martech ecosystems.
• Hands-on experience with programmatic platforms (DV360, The Trade Desk, Campaign Manager, Snapchat Ads, etc.).
• Strong knowledge of marketing data environments and analytics tools (e.g., Datorama, Databricks, Adobe Experience Platform, Google Analytics).
• Proven ability to manage and optimize marketing data warehouses, ensuring alignment across internal teams and agencies.
• Analytical mindset with expertise in interpreting campaign data, creating dashboards, and driving insights that inform media strategy.
• Familiarity with marketing measurement approaches (MMP, MMM, attribution models) and key KPIs (CPM, CPC, ROAS, etc.).
• Strong collaborator with experience managing agencies, cross-functional stakeholders, and technical teams.
• Ability to thrive in a fast-paced environment, manage multiple priorities, and stay ahead of evolving media and Martech trends.
• Experience in retail, QSR, or consumer-facing industries preferred.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.