Director, Pro Marketing - Comfort & Water

Director, Pro Marketing – Comfort and Water

Resideo is looking for an experienced, strategic, and results-oriented Director, Pro Marketing – Comfort and Water to lead our HVAC/Plumbing Pro and marketing initiatives. In this role, you will develop and execute marketing strategies that drive awareness, demand generation, and revenue growth through our HVAC/Plumbing Pros, resellers, and distributors. You will collaborate closely with sales, product, and HVAC Pro teams to ensure alignment and success across go-to-market initiatives.

Job Duties

Strategy & Planning

• Develop and lead the overall marketing strategy aligned with business goals.

• Build and execute go-to-market campaigns and programs with/through HVAC Pros to drive pipeline and revenue.

• Own the planning and execution of co-marketing programs.

Pro Engagement

• Collaborate with sales and HVAC Pro management teams to identify growth opportunities.

• Design enablement programs, toolkits, and collateral that empower HVAC Pros to market and sell effectively.

• Drive HVAC Pros communications, including newsletters, webinars, and portal content.

Campaign Management

• Launch integrated marketing campaigns (events, digital, email, content) tailored to HVAC/Plumbing Pro segments.

• Track and report on HVAC/Plumbing Pros performance and campaign ROI.

Cross-functional Leadership

• Work closely with product marketing, sales, and operations to ensure consistent messaging and positioning across all channels.

• Serve as the voice of the HVAC/Plumbing Pros within the marketing organization.

Analytics & Optimization

• Analyze HVAC/Plumbing Pro campaign performance and optimize strategies to improve KPIs.

• Create dashboards and reports to track marketing effectiveness and contribution to revenue.

You Must Have

• 10+ years of experience in marketing, product management, and/or related disciplines.

• 3+ years in channel or HVAC/Plumbing Pro marketing leadership roles.

• Proven success in building and scaling marketing programs in a B2B environment (technology, SaaS, or manufacturing and/or related disciplines).

• Deep understanding of ecosystems, including resellers, distributors, and alliances.

• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).

We Value

• Strong project management, communication, and relationship-building skills.

• Data-driven mindset with strong analytical and reporting capabilities.

• Experience managing MDF budgets and co-branded campaigns.

• Familiarity with HVAC/Plumbing Pro portals, PRM (HVAC/Plumbing Pro Relationship Management) tools.

• Global or multi-regional marketing experience.

• Ability to thrive in an agile, matrixed environment.

What's In It For You

• Become part of the powerful marketing engine fueling groundbreaking product launches (NPI) that aim to revolutionize comfort and water technologies.

• An exciting opportunity to serve as a strategic cross-functional partner, collaborating closely with sales, product management, procurement, and customer service to drive alignment and business success.