Channel Marketing Manager - Retail

Channel Marketing Manager

The Channel Marketing Manager will lead the development of all aspects of marketing connected with retail business, focusing on driving sales growth and margin enhancement. This role works effectively cross functionally with product marketing, brand marketing, finance, supply chain, and customer teams to develop strategic business plans, annual marketing plans, product launch plans, promotional strategies, pricing strategy, marketing content, internal and customer presentations and category management analysis to drive financial performance per established budgets. The Channel Marketing Manager also builds a strong knowledge of the marketplace, competitive landscape, and industry trends and leverages this expertise in building successful plans. This role is the key liaison and "quarterback" across the sales team and internal functions that ensures a cohesive customer plan.

Key Responsibilities

• Create strategies and associated tactics on an annual basis to drive business performance. These plans are centered on marketplace and competitive dynamics and allow the Channel Marketing Manager to take a holistic view in building a comprehensive and creative plan of attack.
• Evaluate data such as revenue, margin, POS, inventory positions, and turns to inform strategic recommendations.
• Build knowledge of the competitive marketplace and industry to determine pricing approaches that optimize sell-through, fulfill retailer objectives, and improve company financial performance.
• Contributes to financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, CDRM, and P&L performance.

Financial Goal Achievement

• Stay focused on budgeted revenue and profitability targets and develop plans to adjust as needed as the year progresses.
• This individual should be a proactive and solution-oriented thinker that can establish plans around obstacles presented.
• Strong financial acumen including solid P&L experience.

Commercial Launch Planning & Execution

• Build winning plans that leverage new product launches to grow and take market share.
• Working closely with product and brand marketing, the Channel Marketing Manager identifies the best ways to capitalize on new products while building plans, materials, and assets for the customer base.

Promotional Campaign Creation & Implementation

• Develop a promotional calendar that puts resources to best use positioning products for success at key times of the year. All promotions should be well thought out and supporting the overall brand and customer strategies.
• Assume the project management role through the development and maintenance of complete and accurate project plans.
• Utilize performance metrics and analytics to gauge program effectiveness and adjust future proposals.

Customer Presentation Authorship (i.e. Line Reviews, Sales Meetings, JBP, QBR)

• Assemble content from across business functions in clear, well-developed, professional, visually appealing presentations that can influence decision makers.

Required Education & Experience:

• 5+ years of channel/trade marketing experience, ideally working with large retail customers. Relevant experience in product marketing, brand marketing, and/or national account sales roles will also be considered.
• Solid MS Office skills including Excel, Word and PowerPoint
• Up to 25% North American Travel
• Analytical mindset with experience using tools like Google Analytics, Excel, and BI dashboards
• Excellent project management and cross-functional collaboration skills

We Value:

• Experience with retail media networks (e.g., True Value or Ace Hardware)
• Strong creative briefing skills
• Passion for consumer behavior and digital innovation