Sr. Marketing Executive 채용(서울) 한국

Marketing Strategy & Planning

Build customer/consumer/competition understanding, interpreting various data (internal/external) into insight, anticipating current & future trend & opportunity, always staying on top of emerging trends and advising senior leadership

Identify geography/sector/service line growth potential, creating service category vision, constructing hierarchy and innovation agenda to drive sustainable category growth

Work with cross-functional teams (Sales, Operations, Finance, IT) to drive innovation success from concept to deployment and best practice sharing

Digital & Brand Communication

Identify appropriate communication channels (forums, associations, print & digital) for targeted customer/consumers in order to increase quality leads and to reinforce brand awareness and equity

Improve and optimize integrated digital campaigns (SEO/SEM/Email marketing/offline)

Define content and format across different communication touch points and ensure ROI is measured and communicated (including website performance tracking)

Marketing Service

Support the business in developing specific solutions, presentations, Bids & Tenders and workshops together with the cross-functional teams

Support the Key Customer, Sales and Operation Teams as primary customers and support them with marketing programs.

Budget Control & Agency Management

Agency evaluation, continuous quality agency recruitment

Manage and monitor marketing resources to ensure that each action to be optimized in its effectiveness and quality.