Marketing Lead - East Africa

Marketing Lead For East Africa

Rentokil Initial is a global services company with over 70,000 employees in 90 countries, focused on technology and innovation to enhance lives through pest control, hygiene, and interior improvements. We prioritize employee development, feedback, and uphold equality and fairness as core values. Our values of Service, Relationships, and Teamwork are integral to our culture.

Rentokil Pest Control leads the commercial pest control industry. We are known for our technical expertise, we provide essential, high-quality pest control services.

Initial Hygiene is the top hygiene services provider. We offer tailored hygiene products across various sectors, recognized for our quality and integrity.

The Rentokil Initial Head Office supports functions like HR, IT, Finance, and Marketing, with a marketing role available in East Africa - Nairobi, Kenya.

Job Purpose:

The Marketing Lead for East Africa is responsible for developing and implementing a full-spectrum marketing programme, with the primary objective of generating high-quality sales prospects, including digital enquiries and technician leads. This role is crucial for hitting sales targets and involves a hands-on approach to digital marketing, product & innovation launches, brand campaigns, and managing marketing collateral, ensuring alignment with overall business objectives.

Areas of Responsibility:

• Marketing Strategy & Planning:
• Develop and execute marketing plans for growth and lead generation.
• Analyze market trends for strategy refinement.
• Track key marketing metrics and ROI.
• Digital Marketing:
• Implement and manage digital marketing strategies, including SEO and social media.
• Optimize digital channels for lead conversion and manage budgets.
• Product & Innovation Marketing:
• Support new product launches and develop marketing materials.
• Customer & Brand Management:
• Conduct customer research and enhance brand reputation through multi-channel campaigns.
• Coordinate internal communications and recognition programs.
• Collateral Production:
• Manage marketing materials, media events, and promotional items.
• Team & Stakeholder Collaboration:
• Oversee the Digital Marketing Executive and Product Marketing Graduate.
• Align marketing activities with sales objectives and collaborate with IT, Finance, and Operations.