Senior Marketing Analyst

Senior Marketing Analyst

Renmoney is looking for a highly analytical and detail-oriented Senior Marketing Analyst to support our growth and retention efforts. This role will focus on providing deep performance insights, customer journey analysis, segmentation strategies, and marketing ROI tracking. You'll work closely with the Growth, Brand, CRM, and Product teams to turn data into actionable strategies across all marketing channels.

Responsibilities

• Track and report on key marketing KPIs including CAC, ROAS, CLV, retention, funnel conversion, and channel attribution.
• Build dashboards and reports to support performance reviews and business decisions.
• Analyze customer cohorts, lifecycle trends, and behavioral segmentation to drive reactivation and upsell strategies.
• Collaborate with the Growth and CRM teams to run A/B tests, measure impact, and optimize marketing campaigns.
• Support product marketing and GTM strategies with customer insights and campaign analytics.
• Work closely with Finance and Product teams to align data sources and ensure measurement accuracy.
• Proactively use AI tools and analytics platforms (e.g. Mixpanel, Looker, Power BI, SQL) to speed up reporting and generate deeper insights.