Lifecycle Marketing Manager

Lifecycle Marketing Manager

Renmoney is a digital finance company on a mission to make financial inclusion simple and human. We help people and small businesses in Nigeria access loans, build savings, and manage money with clarity and confidence.

We are the place for you if you're looking to make a measurable impact by using data-driven marketing to improve customer activation, engagement, and retention across a fast-growing digital financial ecosystem.

We're hiring a hands-on Lifecycle Marketing Manager to build and scale data-driven journeys that activate, engage, and retain customers across Renmoney's products (Loans, Savings, Debit Card, and more). You'll own end-to-end campaign execution in Customer.io (or similar), drive rigorous experimentation, and collaborate with Product, Data, and Growth teams to improve LTV, retention, and reactivation.

This job is perfect for you if you:

• Have a strong grasp of lifecycle marketing and know how to use data and automation to drive retention.
• Enjoy collaborating cross-functionally with Product, Data, and Growth teams.
• Thrive in an environment that values experimentation, iteration, and measurable impact.
• Are both analytical and creative—able to dive into dashboards and write compelling copy.

You will not enjoy this job if you:

• Prefer routine tasks over testing and optimization.
• Are uncomfortable working in fast-paced, cross-functional environments.
• Avoid data and performance metrics when making decisions.

What you'll do:

• Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app—from onboarding through win-back.
• Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale.
• Build and operate in Customer.io (or similar): journeys, data requirements, QA, frequency caps, and governance.
• Run an experimentation program (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI.
• Measure and report performance: cohort retention, funnel conversion, attribution; maintain clear dashboards and insights.
• Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs.
• Write and edit channel-ready copy and provide clear briefs to content/design; maintain tone of voice and brand standards.
• Maintain operational excellence: naming conventions, event/attribute hygiene, deliverability, and preference management.