Senior Digital Marketing Specialist - Remote

Senior Digital Marketing Specialist

To oversee the successful implementation of corporate and branch sales and marketing strategies that drive customer satisfaction, revenue growth, profitability, operational efficiency, and strong vendor partnerships in alignment with RelaDyne's overall business objectives.

Essential Duties and Responsibilities:

• Marketing: Multi-Channel Campaign Execution: Support the execution of our marketing campaigns across all digital channels, including email, SMS, gated content, webinars, etc. to drive new business, account reactivations, and share of wallet growth.
• Analyze Data: Centralize and analyze dashboards and results of our marketing campaigns. Identifying gaps in performance and reporting on where we need to improve.
• Cross-Functional Messaging: Collaborate with stakeholders like Marketing Directors, Sales Leaders, Subject Matter Experts, Business Development Managers, Brand Managers, and others to ensure customer-facing messaging is correct and consistent across all digital channels.
• Brand Alignment & Optimization: Ensure all marketing materials and communications align with the organization's brand guidelines. Monitor campaign results to identify optimizations with messaging.
• Campaign & Content Calendar Management: Develop and manage digital campaign and content calendars creating cross-functional visibility into our teams efforts.
• New Product/Solution Launch Support: Support the Brand Managers, Strategic Leaders, and Marketing Directors on new product and solution launches by executing and recommending areas of opportunity with launch strategies.
• Content & Collateral Creation: Assist with the development of public-facing content and collateral including Blogs, White Papers, Webinars, Catalogs, Videos, Graphics, and others to be used on websites, social media, etc.
• Website Optimization & Maintenance: Support website management, updates, and enhancements for RelaDyne and its affiliated companies, while executing ongoing site health audits and SEO improvements.
• Market Analysis & Strategic Planning: Conduct customer research, analyze market conditions, assess competitor data, and perform capability and SWOT evaluations to identify opportunities and provide guidance on the development, coordination, and execution of marketing plans.
• Major Oil Program Implementation & Execution: Support the rollout and execution of Major Oil Companies' marketing programs across RelaDyne branches, including lead generation, market and volume analysis, activations, and measurement of program effectiveness.
• Social Media Management: Assist in developing and managing the RelaDyne Social Media Strategy and presence on social platforms including engaging in relevant social discussions about our company, competitors, and industry and maintaining our company voice through social media.
• Corporate and Other: Ability to work independently and manage multiple projects. This role requires a self-starter who can take initiative, prioritize tasks effectively, and seamlessly juggle various campaigns and initiatives from conception to completion without constant oversight. Strong organizational and project management skills are critical for success in a fast-paced environment. Process documentation & efficiency: Responsible for documenting repeatable processes to enable other team members to learn and collaborate efficiently. Participate in or attend corporate sales and marketing meetings and events as requested. Serve as a resource to support various teams and initiatives (e.g., HR, sour