Product Marketing Manager (remote) - Remote Eligible

Product Marketing Manager

We are seeking a strategic and execution-oriented Product Marketing Manager to drive customer-centric growth across our portfolio of uniforms and workplace supply solutions. This role sits at the intersection of customer insight, product strategy, and go-to-market execution, with a strong emphasis on enabling frontline teams and scaling disciplined, repeatable processes across a complex enterprise environment. The ideal candidate brings a deep understanding of B2B buying behavior, experience operating in mature organizations, and a proven ability to translate customer and market intelligence into impactful go-to-market strategies.

Key Focus Areas

Marketing Strategy & Product Focus

Champion the voice of the customer, ensuring customer needs, pain points, and buying motives inform product, pricing, and GTM decisions. Build and scale disciplined, repeatable marketing processes that ensure consistent execution, high-quality service, and seamless customer experiences across segments. Equip and empower frontline teams (Sales, Service, and Operations) with clear positioning, tools, and training to drive engagement and revenue growth.

Core Responsibilities

Customer & Market Intelligence

Lead segment deep-dives to assess market dynamics, customer needs, competitive landscape, and growth opportunities. Develop and maintain customer personas, mapping buying motivations, decision drivers, and unmet needs. Partner with Marketing Analytics, Sales and Service teams to identify product gaps and inform roadmap prioritization.

Go-To-Market Strategy & Execution

Design and operationalize standardized GTM frameworks for new product launches, expansions, and cross-sell initiatives. Own end-to-end launch planning, including messaging, targeting, enablement, and performance tracking. Drive consistency and scalability across launches in key verticals.

Sales Enablement & Frontline Empowerment

Develop and deliver sales enablement tools, training modules, and segment-specific resources that improve sales effectiveness. Create playbooks to support specialized selling strategies, including product training and customer cross-sell penetration. Act as a trusted leader on cross-functional teams, ensuring alignment between marketing strategy and field execution.

Qualifications

3+ years of Product Marketing experience in B2B, preferably within enterprise or industrial/service-based organizations. Proven success launching and scaling products in complex portfolios. Strong analytical skills with experience translating data into actionable insights. Deep collaboration skills across Sales, Operations, Procurement and Leadership. Exceptional communication and storytelling abilities.