Sales Manager - La Posada Santa Fe

Catering Sales Manager

As the Catering Sales Manager, you will lead the sales efforts for catered events--including corporate meetings, social gatherings, and weddings--by building strong client relationships, executing seamless event planning, and driving revenue for the hotel. This is a highly collaborative position that bridges sales strategy and event execution, requiring excellent communication skills, creativity, and attention to detail.

Key Responsibilities:

• Develop and maintain strong relationships with new and existing clients to generate catering sales and repeat business
• Respond promptly to inquiries, prepare detailed proposals, conduct site visits, and guide clients through the sales and planning process
• Collaborate with culinary, banquet, and operations teams to ensure flawless event execution and client satisfaction
• Maximize revenue through effective contract negotiation, upselling, and strategic planning
• Manage event details from initial inquiry to post-event follow-up, including BEOs (Banquet Event Orders), timelines, and billing
• Maintain accurate records in the sales CRM and prepare regular forecasting and activity reports
• Represent the hotel at networking events, trade shows, and local industry functions to drive brand awareness and business opportunities
• Ensure all events align with brand standards and service expectations
• Support the Director of Sales & Marketing with other projects as needed