Director Of Sales And Marketing - Lakeway Resort And Spa

Director Of Sales And Marketing

The Director of Sales and Marketing administers, directs, manages and controls the sales and marketing department to maximize sales revenue for the hotel and ensure an aggressive approach by all sales staff to meet budgeted goals and key hotel drivers. While the Director of Sales and Marketing reports directly to the General Manager, the Divisional Vice President of Sales and Marketing and Area Marketing and Digital Strategy Manager will interface and assist in the direction of the Sales and Marketing function of the property.

Core Responsibilities:

• Develop sales strategies for property, including targeted market segments, rate management, solicitation procedures and advertising.
• Develop a realistic annual budget, business plan, forecast with monthly reviews to update and modify as required by market conditions.
• Emphasize control procedures and yield management to assure a proper balance of rate availability to market demand.
• Establish and execute an effective B2B outside sales program, targeting group, catering and leisure sales segments.
• Own and effectively sell to assigned territory
• Direct internal servicing of groups.
• Act in concert with hotel management team and property General Manager.
• Train all sales and catering/conference services team members, holding them accountable to actionable results, while developing talented future leaders.
• Work in a cooperative and friendly manner with fellow associates, ensuring a supportive culture for team members to thrive.
• Practice a culture of guest service in all you do; promote courtesy, good will and a positive attitude in each and every encounter.
• Perform any reasonable request as assigned or directed by General Manager and/or Divisional Vice President of Sales and Marketing.

Knowledge, Skills and Abilities:

• Strong business communication and presentation skills, both verbal and written
• 3 years proven full-service hotel sales leadership experience, preferably in a resort environment, demonstrating strong business acumen
• High work ethic and self-initiative
• Strong computer skills in Microsoft Suite and CRM usage/management
• Periodic travel required
• Regular attendance according to established guidelines, including some evenings/weekends as business demands
• May be required to work varying schedules to reflect the business needs of the property
• Must possess basic computational ability
• Focus and maintain attention to tasks, and complete work assignments on time despite frequent interruptions
• Ability to maintain excellent relationships with staff and maintain staff and guest confidentiality at all times
• Ability to participate and lead departmental and/or hotel team meetings

This job description is not an exhaustive list of all job functions that are required of an employee in this position. Therefore, other duties may be asked of an employee in this position from time to time.