Marketing Manager

Marketing Manager

LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Insurance vertical, we provide customers with solutions and decision tools that combine public and industry specific content with advanced technology and analytics to assist them in evaluating and predicting risk and enhancing operational efficiency. Our insurance risk solutions help drive better data-driven decisions across the insurance policy lifecycle all while reducing risk. LexisNexis Risk Solutions is seeking a marketing manager to join our Insurance marketing organization. This is a rare opportunity to join a dynamic, high performing marketing team supporting a high-growth advanced analytics and data technology business to promote solutions that improve and protect lives.

About the Role

The Marketing Manager is responsible for initiating and driving marketing strategies and plan development for various data analytics solutions for the insurance industry, including our identity management and insurance acquisition and retention solutions. This position will manage and support marketing activities including but not limited to value proposition and messaging development, demand generation activities (digital advertising, content marketing, email communications, events and webinars), content and sales tool development, and industry specific marketing communications to internal and external stakeholders. This role will work with marketing leadership, business stakeholders, product management, sales, marketing centers of excellence and other functional areas to ensure that marketing efforts are on target/on brand and meet the needs of the organization from a lead generation, customer retention and thought leadership position, including:

Developing fully integrated strategic marketing plans with objectives for awareness, demand generation and retention

Executing marketing deliverables and tactics such as direct mail, digital advertising, email marketing, events, social media marketing, webinars, etc.

Creating high impact messaging and thought leadership content such as eBooks, infographics, white papers and more for web, social, blogs, video, print, etc.

Overseeing creative development of marketing materials and coordinating promotion activities with internal stakeholders, and external agencies/vendors

Working with various stakeholders for go-to-market product launches including development of communications, materials and promotions

Tracking, analyzing and reporting marketing results per initiative

Other duties as assigned

Requirements

4-year College Degree (preferably in Marketing, Communications or Business) or equivalent in work experience.

A minimum of 7-10 years in-depth, business-to-business consultation and strategy development. Experience with Information Technology, Data Analytics and Start-up organizations preferred. Insurance industry marketing experience a plus.

Proven written and verbal communication skills

Extensive experience in messaging and value proposition development

Substantial content marketing experience including the ability to create content for various mediums, and supervise contract writers and agencies for desired output.

Experience in leading projects in their entirety and in handling multiple projects with strong project management

Experience in working in a matrixed environment with multiple stakeholders and partners

Experience in handling vendor relationships on all levels

Experience in using contact management systems, CRM and/or marketing databases

Experience with budgeting and planning processes

Experience with integrated lead generation/nurturing, up-sell/cross-sell, and retention programs and processes

Working for you:

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice