Manager I, Events/exhibits Direct Sales

Head Of Sales

Are you keen to work for one of the leading events organizers? Are you a strong Sales Leader with solid business development skills? RX builds businesses with data and digital products for magical experiences at global events. The company fosters an inclusive work environment that promotes growth, thriving, and social impact. RX is a division of RELX, a worldwide supplier of information-based analytics for businesses.

About the Role

We are seeking a dynamic and results-driven Head of Sales to lead the strategic sales direction across our portfolio of exhibitions and events. The ideal candidate will be responsible for driving revenue growth, leading a high-performing sales team, and cultivating long-term relationships with clients, sponsors, and partners. Candidates must have excellent commercial acumen, a hands-on approach to sales leadership and ideally with direct experience in the trade exhibitions industry.

Responsibilities

• To learn, understand and champion the various sales initiatives including managing sales effectiveness and value-based selling.
• To be a super user of CRM tools (e.g. Salesforce), forecasting and sales dashboard.
• Ability to lead, plan resources and be part of the team.
• Contribute during budget and strategic reviews.

• To take on a trade show portfolio with sales revenue target.
• Able to sell and do sales proposals, and willingness to do direct sales with team (hands-on if needed).
• Able to conduct internal sales training and handle client objections.
• Show aptitude to collaborate with the other functions, and think strategically.

• Develop and implement the overall sales strategy for all exhibitions and events.
• Identify new revenue opportunities including exhibition space, sponsorships, and digital solutions.
• Set, track, and achieve ambitious sales targets aligned with company goals.

• Ensure consistent and accurate use CRM tools for tracking pipelines, forecasting, and performance metrics.
• Drive a culture of accountability and visibility in sales reporting and data hygiene.
• Monitor key sales KPIs and use data insights to inform strategic decisions and coaching.

• Lead, mentor, and manage the sales team to deliver against individual and team targets.
• Conduct regular performance reviews and identify training or support needs.
• Foster a high-performance culture focused on collaboration, ownership, and growth.

• Cultivate strong relationships with key exhibitors, sponsors, and industry stakeholders.
• Represent the business at events, client meetings, and industry forums.

• Work closely with Project, Marketing and Operations to ensure cohesive event strategies and messaging.
• Collaborate with Finance teams on revenue forecasting and budget alignment.

• Stay abreast of industry developments, competitor offerings, and emerging client needs.
• Recommend improvements to sales packages and commercial strategy based on client feedback and market shifts.

Requirements

• Minimum 5 years' experience in a sales leadership role within exhibitions, B2B media, or large-scale events.
• Demonstrated success in leading teams to exceed revenue targets.
• Strong familiarity with CRM and sales reporting systems (e.g., Salesforce).
• Skilled in commercial deal-making, client engagement, and pipeline management.
• Strong leadership, interpersonal, and communication skills.
• Analytical and data-driven, with a bias for action.

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