Senior Email Marketing Associate - Remote Eligible

Description

Reliance Health's mission is to make quality healthcare delightful, affordable, and accessible in emerging markets. From Nigeria, Egypt, Senegal and beyond, we offer comprehensive health plans tailored to both employers' and employees' needs through an integrated approach that includes telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities. By leveraging advanced technology, we are transforming the healthcare landscape, making it more efficient and accessible for everyone.

We are currently hiring a Senior Email Marketing Associate who will be responsible for developing and executing email campaigns that drive customer engagement, enhance retention, and contribute to revenue growth.

This role covers the full campaign lifecycle, including planning, content creation, implementation, and performance tracking. You will work closely with cross-functional teams to ensure consistent messaging and use data insights to continuously improve results.

1. Develop, execute, and optimize end-to-end email marketing strategies.
2. Grow and segment our email database for targeted campaigns.
3. Design and implement direct email marketing campaigns aligned with company goals.
4. Write and proofread engaging newsletters with clear, grammatically accurate content.
5. Ensure mobile-friendly email templates and optimize layouts.
6. Enhance templates with graphics, personalization, and advanced features.
7. Collaborate with cross-functional teams to ensure consistent messaging.
8. Analyze campaign performance, providing actionable insights for improvement.
9. Report on revenue generated from email marketing efforts.