Sales Development Representative

Sales Development Representative

Redi Services is a full-scope industrial and infrastructure contractor that supports energy, utility, and facilities clients across the Mountain West and beyond. We provide high-skill field services ranging from hydro blasting and industrial insulation to mechanical, civil, sanitation, and project support. Our crews show up ready, work safely, and get it done right - without excuses. This opportunity will be located in our beautiful offices in the Sugarhouse area of Salt Lake City, Utah.

This role sits at the intersection of sales and marketing, within a unified Revenue Operations strategy focused on generating high-quality leads, opening doors, and driving new business. You'll report to a director focused on company-wide revenue growth, and your work will blend outbound sales execution with strategic marketing support.

Roughly 80% of your time will be focused on identifying and qualifying leads through direct outreach and CRM activity. The other 20% will contribute to account-based marketing efforts and sales enablement-helping Redi sharpen its message and stay in front of the right people at the right time.

If you're looking to build real sales skills, gain exposure to executive-level strategy, and help shape how marketing and sales operate as one team, this role offers high impact from day one-with clear paths to grow into business development, territory ownership, or SDR leadership as Redi's team expands.

What You'll Do

• Identify new project portals, lead boards, and data sources (in addition to those already in use)
• Maintain a weekly "watch list" of top portals to monitor and pull leads from
• Export, organize, and triage leads based on service line fit and likelihood of win (Redi's bullseye criteria)

Outbound Prospecting & Engagement

• Conduct high-volume outbound outreach (email, phone, and possibly direct mail) to:
• Introduce Redi Services
• Validate project timelines, budgets, and decision makers
• Establish credibility and open doors to further conversation
• Build awareness and trust - you're the first impression of Redi for these prospects

Lead Qualification & CRM Entry

• Work leads through a defined qualification checklist (project scope, budget, timeline, interest, etc.)
• Create Opportunities directly in our CRM when criteria are met
• Segment leads into:
• Qualified - ready for BD handoff
• Nurture - promising but not ready (stay with you for regular follow-up)

Inbound from Field Team

• Follow up on partial-contact site visits - for example, when a BD rep visits a facility but only reaches a receptionist or doesn't connect with the decision-maker
• Use available details to research, identify, and engage the correct contact
• Reopen conversations and validate opportunities based on field intel

Account-Based Marketing & Strategic Outreach

• Use LinkedIn Sales Navigator to map accounts, identify key stakeholders, and engage on behalf of Redi or specific executives
• Manage LinkedIn to send messages, build connections, and syndicate strategic content
• Ensure new contacts from qualified leads are added and connected to relevant Redi leaders (especially C-level)

Marketing & Sales Collateral Support

• Assist with updates to key sales tools like one-sheets, proposal templates, and capability statements
• Offer input on swag ideas or field-support assets based on insights from outbound and BD feedback
• Serve as the internal owner of Redi's Capability Statement - ensuring timely updates and versioning as needed

Smooth Handoffs to BD Reps

• Ensure BD reps receive complete, accurate information on qualified leads
• Remain visible in the early stages of the BD engagement to maintain relationship continuity
• Collaborate with marketing and sales leadership to refine handoff process

Tracking, Reporting & Playbook Contribution

• Track daily input activities (calls made, emails sent, leads sourced, etc.)
• Report weekly on qualified leads generated and nurture funnel status
• Help build and refine our outreach scripts, cadence strategy, and follow-up framework

What Success Looks Like

• Consistently generate qualified sales opportunities from "blind" or cold sources
• Maintain a healthy nurture pipeline that regularly converts to live opportunities
• Deliver consistent input activity (emails, calls, portal triage) aligned with Redi's growth targets
• Contribute directly to the playbook that future SDRs will follow
• Demonstrate readiness for growth - into a BD rep role, a territory leadership position, or as the go-to SDR leader as we scale

Who You Are

• Not afraid to pick up the phone or try again when you don't hear back
• Smart researcher - you know how to track down the right contact even if it takes five steps
• Systems thinker - you want your work to fit into a clean, repeatable system
• Organized and process-oriented - CRM hygiene and detail matter
• Comfortable switching between sales and marketing headspace
• Genuinely curious - you know how to ask the right questions and read between the lines

Preferred Experience

• 1-3 years in a sales development, outbound prospecting, or lead generation role
• Familiarity with industrial, construction, or facilities service industries is a plus
• Proficiency with CRM systems and LinkedIn Sales Navigator
• Strong verbal and written communication skills
• Experience supporting marketing or sales enablement assets is a bonus

Compensation

• Starting at $70,000 per year, with flexibility based on experience and qualification

Benefits and Perks:

• Great Company Benefits Starting The 1st of The Month After 60 Days of Eligible Employment.
• Medical, Dental, Vision, and Prescription Insurance
• HSA Program
• Life Insurance
• Short Term Disability Insurance
• 401 K With Company Match
• PTO