National Culture Marketing Manager ( MUSIC & Dance)

National Culture Marketing Manager (Music & Dance)

The National Culture Marketing Manager has the overall strategic and operative responsibility for the Culture Marketing program in his/her region with the aim of building brand relevance within the playgrounds of music, dance and art. The aim is to translate the global Culture Marketing strategy into a national strategy and create a locally relevant and impactful program. He/she is responsible for building and maintaining a strong network of artists and creative Opinion Leaders. Additionally, he/she develops new concepts and ideas, evaluates the effectiveness and impact of our existing programs, and aligns closely with other business entities such as brand marketing, communications and sales. His/her work contributes to the overall national marketing and business goals in-line with the set international marketing strategy.

Culture Projects & Programs

• Translate the International Culture Strategy into a national Red Bull Culture program, implementing and creating concepts relevant to local market and impacting on sales.
• Create and execute high quality events of all scales and leverage existing international projects. Plan and execute an efficient 3rd party events program.
• Be the culture expert within your Region, understand what is relevant within the culture landscape.
• Cement Red Bull as a leader in the space of Culture by ensuring creative quality, consistency, and relevance across all initiatives.
• Integrate our can in all Culture events and content.

Artist Programs

• Cultivate a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements.
• Establish a strong portfolio of artists to work with on various projects.
• Ensure a tight network with local music entities (labels, agents, bookers…)
• Make sure artists involved in our projects are also product lovers and share in the social media.

Quality Control

• Manage top quality pre and post campaign/event KPI tracking and evaluate the results and final outcome/impact of all activities and translate into learning..

People and Knowledge Management

• Collaborate with appropriate leaders to ensure training & development is accomplished in the field.
• Empower regional leaders with guidelines, tools, and insights.
• Hire and lead an experienced team, setting clear expectations, guidelines, and standards.
• Promote high performance by driving individual, strengths-based development and managing towards our goals.
• Identify and train employees for succession opportunities.
• Create a team culture that exhibits Red Bull's values, rewards effort, and celebrates outcomes.

Qualifications

• 7+ years of experience in a creative-based role (editorial, record label, agency, management, etc.) working directly with talent on deadline-driven projects.
• University Degree or multiple years of working experience in a professional business environment
• Experience and expertise in dealing with artists and related entities (labels, management, etc.) as well as dealing with brand partnerships.
• Strong management skills, working with a team of specialists, leading external agencies/freelances.
• Clear understanding of global entertainment, music and culture industry, as well as a firm understanding of the youth culture market and scenes in the country.
• Spanish speaker, Fluent English, written and spoken
• Proven success in thinking strategically about how to build target consumer engagement.
• Excellent leadership and team management skills.
• Ability to think creatively and strategically.
• Clear business orientation
• Ability to work well within a large, international organization
• Exceptional communication and interpersonal skills.
• Passion for the Red Bull brand and lifestyle.
• Agile, team player that knows how to get the work done.
• Self-motivated with a 'can do' attitude and focused on delivering results.

Additional Information

Travel: 30%

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull España, S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.