Key Account Manager

Key Account Manager

The Key Account Manager plays a critical role in managing strategic international customers, requiring a combination of analytical, business, and communication skills. This position is responsible for planning and implementing business strategies, leading negotiations, and ensuring the growth of volume, market share, and profitability within assigned accounts.

Strategy Implementation

• Responsible for implementing Red Bull's business strategy with key customers.
• Setting and optimizing pricing strategies in line with company policies.
• Leading negotiations and ensuring mutually beneficial terms for both parties.

Analysis and Planning

• Analyzing available data sources (Nielsen, scanner data, customer data) to identify growth opportunities.
• Preparing and updating annual business plans, including planning promotional activities.
• Creating business forecasts and managing trade support budgets with a focus on achieving profitability.
• Preparing and presenting conceptual sales materials

Performance Tracking

• Regularly monitoring volume and profit targets, identifying deviations, and proposing corrective actions.
• Evaluating the success of promotional campaigns and other activities in collaboration with customers.
• Monitoring the implementation of business strategies directly at points of sale (e.g., through Perfect Store Audits).

Collaboration

• Building and developing strong business relationships with assigned customers.
• Collaborating with Trade Marketing, Field Sales, and other departments to implement business strategies.
• Actively contributing to the development of category strategies and positioning Red Bull as a key partner

Minimum 2–3 years of experience in Key Account Management or Field Sales Management, ideally in FMCG or the beverage industry.

Proven ability to lead negotiations and achieve beneficial agreements.

Strong analytical skills with a focus on interpreting data and identifying business opportunities.

Experience in preparing and implementing business and promotional plans.

Good understanding of customer behavior and market trends in FMCG.

Intermediate-level English proficiency.