Creator Marketing Manager

Creator Marketing Manager

As a Creator Marketing Manager, you will set the strategy and lead the execution of the Red Bull Creator program (opinion leaders/influencers) in the Czech Republic. You will also implement recommendations from the global strategy in the context of the local market. Your task will be to build strong relationships with creators, seek local stories, and find intersections between the brand's vision and the creator. You will also discover new creative talents, create your own innovative events, and support our creators in preparing their events and fulfilling their dreams. This is not traditional influencer marketing but a long-term program aimed at building communities. This position is about people, stories, and moments that are so good they can't be unshared.

Part of the application is a short video invitation.

You will propose and implement the Creator Marketing strategy for Red Bull in the Czech Republic, which goes hand in hand with global recommendations and vision.

You will build strong relationships with creators who align with our brand values. You will help give wings to their dreams and ideas, support their projects, and bring unforgettable Red Bull experiences. You will constantly look for new talents and follow trends across platforms.

You will monitor the program's performance, evaluate the impact, improve processes, and share insights with the marketing team.

You will be responsible for the budget of the Creator Marketing department and seek its maximum efficiency.

You will support creators in realizing their events, lead your own projects and events. You will manage external vendors and the project team in preparing larger events.

You will lead and develop the Creator Marketing Trainee – together you will set goals and help him/her grow.

You should have:

• 3+ years of experience in creator marketing and social media
• An overview of the Czech creator scene and a sense for trends
• An interest in the dynamic and lively world of influencers – both offline and online
• Experience working with creators, contracts, and content creation
• Strong project management – from agencies to freelancers
• Experience managing projects, ideally events
• A creative mindset, openness to new things, and the ability to come up with ideas
• Excellent communication skills, "a nose for people," and the ability to build relationships
• A team player, self-motivated with a "can-do" approach
• The ability to keep a cool head and agilely respond to unexpected changes
• Czech and English at a professional level