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Product Marketing Manager
Define and execute go-to-market strategies for new products and features in cybersecurity.
New York
Mid-Level
1 month ago
✨ About The Role
- The Product Marketing Manager will define and execute go-to-market strategies for new products, features, and integrations.
- This role involves developing and maintaining product positioning, messaging, and competitive differentiation for sales and customer success teams.
- The candidate will collaborate with various teams to create sales enablement materials, including pitch decks and datasheets.
- Conducting market research to understand customer needs and industry trends will be a key responsibility.
- The role includes leading the creation of compelling case studies and customer stories to support marketing efforts.
âš¡ Requirements
- The ideal candidate will have over 5 years of experience in product marketing, specifically within the enterprise B2B SaaS sector.
- A strong background in cybersecurity or API-based solutions is preferred, showcasing a proven track record in these areas.
- The candidate should possess exceptional collaboration skills, enabling effective work across sales, product, and customer success teams.
- Experience in managing and executing successful multi-channel marketing campaigns in fast-growth or early-stage companies is essential.
- The ability to create clear and compelling messaging for technical products is crucial for success in this role.
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