Assistant.e Responsable Marketing & Communication – Produits De Formations F/H (alternance)

Poste Et Missions

The position is located within the headquarters of the RATP Group, within the Université Groupe RATP (UGR) unit and is affiliated with the entity responsible for the pedagogical design and digital engineering of training products for the RATP Group.

Your role will be to contribute to the marketing of the offer and the communication of the Group's cross-functional and managerial training programs, in service of the company's transformation projects, the managerial excellence program, and the professional fields. All while ensuring the quality and attractiveness of the client and learner experience.

Your main activities are as follows:

Marketing and Communication of the Offer

• Definition of the positioning of the different offers of the Université Groupe RATP (training products and services)
• Definition of creative and effective communication plans on the cross-functional training products: proposal of communication devices, charter and editorial planning, new dissemination supports for different target audiences.
• Implementation of the communication plan
• Monitoring of the performance and continuous improvement of the communication actions.

Creation of a unique and quality learning experience, which promotes the empowerment of collaborators

• Contribution to UX/UI recommendations on learning platforms
• Contribution to the piloting and improvement of customer satisfaction

Design and Innovation

• Participation in reflections on the deployment of pedagogical innovations (Mobile learning, digital training platform, Virtual classes, Adaptive learning, classic training...)

Your Profile:

You are currently preparing a Bac+5 in marketing and wish to explore the field of training.

Technical Skills

• Digital marketing (social networks, content creation, ...)
• Office and digital tools
• Approaching new tools
• Comfortable with numbers (analysis, reporting, ...)
• Knowledge of web analytics would be a plus
• Ability to manage a project

Professional Skills Relational qualities, oral and written expression skills Initiative and autonomy Analytical, synthesis and propositional skills

Good organization

Work Environment Duration: 1 year from September 2025 Location: Paris 12th (Headquarters, 75) and Noisiel (UGR Campus, 77)