Performance Marketer For Japan Inbound Travel Reservation Service, Rakuten Travel - Marketing Department, Travel & Mobility Business(c&m)

Marketing Specialist

At Rakuten Group, our mission is to "Empower People and Society through Innovation." We are dedicated to providing highly satisfying services to our users and business partners, while simultaneously fostering the growth of many individuals. Through these efforts, we aim to transform and enrich society.

Under this philosophy, Rakuten offers over 70 diverse services, including "Rakuten Ichiba," Japan's largest online shopping mall; "Rakuten Travel," our online travel service; and "Rakuten GORA," an online reservation service for golfers.

Rakuten Travel is committed to providing "even better experiences" for our users and aiming to be "the platform where partners shine brightest" for our suppliers, such as accommodation providers. Under these missions, we aspire to lead the travel industry in Asia.

The Marketing Department's mission is to deliver the diverse attractions created by Rakuten Travel and its partners to travelers both in Japan and internationally, utilizing the most effective communication channels.

While Rakuten Travel has grown to become Japan's No.1 service in terms of user base, we understand our responsibility to evolve our services in tandem with the evolution of the travel industry. We are looking for team members who share this vision to help us further develop our services. Our next goal is to secure even greater user support and become the No.1 Online Travel Agency (OTA) in Asia. Currently, we are particularly focused on inbound users visiting Japan, aiming to expand the Rakuten Travel brand to non-Japanese users and achieve growth as a global OTA.

To further accelerate our growth in the global market, the Global Marketing Group is strengthening its performance marketing capabilities, and this is an additional position hire.

Develop and execute Google search ads and Display campaigns to drive growth for hotels and ryokans in Japan and elsewhere as our product scope expands.

Conduct keyword research, create ad copy and optimize campaigns to improve performance.

Analyze performance metrics to identify opportunities for optimization and growth.

Manage budgets and bids to maximize ROI.

Collaborate with internal teams to ensure campaigns align with overall business objectives.

Stay up-to-date with industry trends and best practices.

Marketing Department: Around 70 members.

Global Marketing Group: 8 members.

Global Marketing Group - Traffic Acquisition Team: 4 members.

We are a tightknit group of individuals from various cultural backgrounds, ranging in age from 20s to 40s. Our main language of communication is English, though Japanese is also necessary for certain communications, especially with external stakeholders.

2+ years of performance marketing experience, particularly in Google search ads.

Communication skills sufficient to proactively share information and propose ideas in an English-centric communication environment.

Experience in executing campaigns for other marketing channels such as Facebook, Criteo, or metasearch.

Experience in writing and using SQL to extract data.

Familiarity with data analysis tools and platforms commonly used within Rakuten Group services, such as Tableau.

Third language proficiency (especially Chinese or Korean) is a plus.

A passion for travel and a desire to work in a multicultural environment.

Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo.

TOEIC score of 800 or higher (or proof of equivalent English proficiency, or proof of a graduate degree or higher from an English-speaking university).

Proof of qualification is required by the time of notification of offer.

If you do not have a score or a certificate, we will guide you to the TOEIC IP test sponsored by our company during the selection process.