Merketing Specialist,rakuten Personal Finance Service - Media & Trend Department,marketing Solutions Business (A&M)

Rakuten Kakeibo Marketing Leader

The Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. Its key strength lies in offering comprehensive solutions across all aspects of marketing—from upstream strategy planning to downstream execution such as advertising operations, performance measurement, and data analysis.

The Marketing-related businesses include a wide range of services:

Rakuten Marketing/LinkShare, providing general digital marketing solutions.

Rakuten Data Marketing, delivering solutions utilizing Rakuten's big data.

Rakuten Insight, offering marketing research services.

This is an environment where you can grow and develop your career by working within one of the core organizations of the Rakuten Group.

Department Overview

This position belongs to the Media Business within the Marketing-related businesses, which operates a lifestyle media platform with over 10 million monthly users. With the mission "Close to everyday life," we deliver points-related content, news, and lifestyle information to provide users with a fun and valuable daily experience.

The position is specifically responsible for the household budgeting and asset management app, which visualizes users' financial flows in a fun way and supports them in saving money. This startup-like initiative launched the iOS version in April 2024 and plans to release the Android version in 2025.

Position Details

We are seeking a marketing leader who will drive the growth of Rakuten Kakeibo by expanding the user base and enhancing brand recognition. With an annual marketing budget at the multi-hundred-million JPY scale, you will be responsible for strategic planning, execution, and team management.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies and tactics
• Oversee and optimize digital advertising operations (Google, TikTok, Meta, etc.)
• Plan and lead large-scale internal campaigns
• Design, monitor, and optimize KPIs and related initiatives
• Define and manage customer segments (e.g., loyal users, entry users)
• Identify issues and opportunities through data analysis and plan new initiatives
• Collaborate with data scientists, product managers, and developers to generate insights
• Improve and automate marketing operations and workflows
• Manage and mentor marketing team members

Work Environment

Organization structure:

Team size: L2: 1, L3: 1

Age group: mainly in their 30s

Ratio of new graduates to mid-career hires: new graduates (30%), mid-career (70%)

Average overtime: around 10–20 hours per month

Mandatory Qualifications:

- 5+ years of marketing experience in consumer-facing services

- Hands-on knowledge and proven results in digital ad operations (Google, Meta, TikTok, etc.)

- Experience managing large-scale marketing budgets at the several-hundred-million-JPY level and measuring ROI

- Team or project management experience

- Strong data-driven decision-making skills and KPI management experience

- Ability to work with speed, ownership, and leadership in a fast-paced environment

Desired Qualifications:

- Leadership experience in in-house marketing organizations

- Experience in CRM and customer segmentation strategy

- Proficiency in SQL or BI tools for data analysis

- Marketing experience in FinTech, household management, or financial services

- Experience in marketing for new business launches or startups

Preferred Qualities:

- Strong communication skills and ability to work with internal and external partners

- Commitment to achieving goals

- Strong numerical literacy and KPI management skills

- Flexibility to adapt to environmental changes

- Problem-solving ability

- Proactive and able to take initiative with speed

- Productivity-oriented working style

- Logical thinking skills

Other Information:

Additional information on Location:

Futako Tamagawa Rise Office

Additional information on English Qualification:

- TOEIC score of 800 - Proof of qualification is required by the time of the job offer.

- If you do not have a valid score or certificate, you will be invited to take the TOEIC IP test organized by our company during the selection process.