Digital Marketing Planning Manager For Candidate - Membership Strategy Department, Rakuten Insight Global, Inc.(a&m)

Rakuten Membership Strategy Management

Since its founding in 1997, Rakuten has expanded its business scale centered on its shopping mall business "Rakuten Ichiba" and credit card business "Rakuten Card." It has also successfully launched a new telecommunications business, "Rakuten Mobile." Based on these three pillars, Rakuten has grown to ¥2.3 trillion in group revenue by fiscal year 2024. The fourth pillar of the company's key business areas, driving the Group's future growth, is the expansion and growth of its advertising business. In addition to its existing businesses, including its internet advertising business "Rakuten Marketing/LinkShare," its marketing research business "Rakuten Insight," and its marketing solutions business "Rakuten Data Marketing," Rakuten has a vision to create new business models by leveraging the synergies of the "Rakuten Ecosystem" and its assets, including its advertising business across more than 70 services, such as Rakuten Membership, Rakuten Points, brand power, and member data, to contribute as a unique marketing partner to its clients.

As people's lifestyles and values ​​become more diverse, the challenges in marketing research are becoming more sophisticated and complex. The Data Solutions Department's mission is to respond to these changes and derive deeper, more fundamental insights by utilizing over 100 million pieces of big data linked by the Rakuten Group's shared ID, thereby providing new value across the entire marketing process for customers. Within the Rakuten Group, expectations are rising for new data businesses that leverage the Rakuten Group's unique and vast data assets. In December 2024, the company reorganized to integrate Rakuten Insight, Inc., Rakuten Insight Global Inc., and the Super Mini-Baito business, creating a system for creating even stronger synergies in data utilization. Among these, the Membership Strategy Department manages and operates Rakuten Insight's domestic and international survey membership organizations. In Japan, new survey members are primarily acquired from within the Rakuten Group. Overseas, the Membership Strategy Department manages and operates survey membership organizations in 11 countries and regions. We primarily distribute external advertising to acquire new survey members. We also operate operational measures for existing members and manage and operate the member site and app.

Position: Overseas Membership Strategy Management

We are currently seeking a managerial position for our Overseas Membership Strategy Management Group. We would like you to manage the team while working closely with our staff in each country, building a cross-sectional marketing environment, and aiming to become the No. 1 membership organization in Asia. Currently, building our own in-house panel is one of our key management priorities, and our mission is to leverage our strengths as a company that maintains its own membership organization in the AI era, while also growing our survey membership organization, which will continue to be in demand.

Position Details

This position involves acquiring and managing online research members for Rakuten Insight Global (one of the leading companies in overseas online research) through digital advertising and social media. The work involves a wide range of tasks, including checking each member's work status to achieve KGI/KPIs, resolving issues, and holding development-related meetings and meetings with the legal group regarding user information acquisition. Main Duties - Responsible for managing member organizations in 11 overseas countries and regions, and promoting work toward KGI/KPI targets. - Responsible for managing overseas panel staff (marketing, user support) and managing their KPIs. - Serving as the project owner for system development related to the overseas panel, organizing system requirements and facilitating meetings. Related departments include a wide range of departments, mainly development, legal, sales, and project operations. Meetings with external media and vendors for user acquisition are also held. Conversations with overseas members are often conducted in English, including development-related meetings. Other meetings are primarily conducted in Japanese.

Work Environment

Organizational Structure Membership Strategy Department: 11 employees working in Japan 7 employees working overseas

Rakuten Insight Global's members are diverse in terms of nationality, language, and cultural background. Our group currently has members from eight countries and regions, making it a work environment where you can encounter new values ​​every day.

Mandatory Qualifications

- Ability to communicate in English - Team management experience - Marketing-related work experience - Approximately 10 years of work experience

Desired Qualifications

- Experience in membership management - Experience in project management such as systems development/product development - Experience in the online research industry - Experience working overseas or in an overseas business department - Experience managing overseas members

Additional Information

Location: Futako Tamagawa Rise Office 2-21-1 Tamagawa, Setagaya-ku, Tokyo

Secondment: Belong to Rakuten Insight Global inc.

Transfer: No transfer, but potentially have business trip to overseas

English Qualification: TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country. Proof of qualifications will be required by the time of the job offer. If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.