Digital Marketing Manager For New Business Initiatives - Rakuten Ichiba Planning Department (C&M)

Rakuten Group Digital Marketing Position

Rakuten Group, headquartered in Japan, serves approximately 100 million users in Japan and over 1 billion globally. We offer more than 70 services across various fields, including e-commerce, payment services, financial services, telecommunications, media, and sports. The Commerce & Marketing Company primarily provides internet services related to shopping, lifestyle, and leisure, offering a wide array of services that make daily life more enjoyable and convenient.

Rakuten Ichiba Planning Department is responsible for shaping the future of Japan's largest e-commerce marketplace. We continuously evolve by examining from various perspectives what the future of shopping sites should look like, and what positioning and services are needed to remain the preferred platform for customers. Currently, we are planning the launch of an entirely new service within the Rakuten Ichiba domain. This represents a significant challenge, aiming to provide customers with an unprecedented and even richer purchasing experience. In this new venture, you will gain invaluable experience in building a service from the ground up, while maximizing the vast resources and data Rakuten has cultivated over many years. This is a unique opportunity for your ideas and skills to materialize into a service that will impact tens of millions of users.

Strengthening our team structure is urgently required for the launch of this new service. While we currently have highly specialized members, we are actively recruiting new core talent, anticipating future transfers and role expansions.

Building a business from scratch (0 to 1) like a startup within Rakuten: You will be involved in the process of pioneering new markets and expanding the business.

Small team organization within Rakuten, allowing for significant individual discretion and fast-paced decision-making: This environment allows your ideas and proposals to directly contribute to business growth.

Collaborating with colleagues from diverse backgrounds to create a market with international partners: You will have opportunities to work in a global environment, including collaborating with overseas partner companies.

Leveraging Rakuten's abundant assets: Utilizing big data from services like Rakuten Ichiba enables marketing activities with a competitive advantage unmatched by other companies.

Digital Marketing Responsibilities for Rakuten Group's New Global EC Business

1. Market Research and Data Analysis - Investigate market trends, competitor analysis, and customer needs. Measure the effectiveness of marketing initiatives (KPI setting and monitoring). Extract insights through data analysis and reflect them in strategy.

2. Digital Marketing Management - Utilize digital channels such as websites, social media, email marketing, SEO/SEM, and online advertising. Plan, produce, and distribute content marketing. Optimize campaigns using a data-driven approach.

3. Planning and Execution of Promotional Activities - Plan and propose promotional campaigns.

Member Management

Work Environment

Organizational Structure: The team consists of approximately 10 members, including managers, both domestically and internationally. It is comprised of diverse members with various nationalities and backgrounds. The ratio of new graduates to mid-career hires is 2:3.

Backgrounds of Mid-Career Hires - Experience in B2B e-commerce services and store operations. Marketing experience at a venture media company. Career Path Examples of Successful Mid-Career Hires - Promoted to a leadership position within 3 years of joining.

Mandatory Qualifications: Practical experience (Minimum of 2 years) in any of the following fields within a business company or advertising agency: Digital Marketing, Service Planning, Service Requirements Definition, Business Planning. Experience in driving initiatives by involving multiple stakeholders. Experience in autonomously designing and improving operations.

Desired Qualifications: Experience and understanding of the e-commerce domain.

Additional information on Location: Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification: TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country. Proof of qualifications will be required by the time of the job offer. If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.