Associate Product Manager,rakuten Personal Finance Service - Media & Trend Department,marketing Solutions Business (A&M)

Rakuten Kakeibo Product Manager

The Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. Its key strength lies in offering comprehensive solutions across all aspects of marketing—from upstream strategy planning to downstream execution such as advertising operations, performance measurement, and data analysis.

The Marketing-related businesses include a wide range of services:

• Rakuten Marketing/LinkShare, providing general digital marketing solutions.
• Rakuten Data Marketing, delivering solutions utilizing Rakuten's big data.
• Rakuten Insight, offering marketing research services.

This is an environment where you can grow and develop your career by working within one of the core organizations of the Rakuten Group.

This position belongs to the Media Business within the Marketing-related businesses, which operates a lifestyle media platform with over 10 million monthly users. With the mission "Close to everyday life", we deliver points-related content, news, and lifestyle information to provide users with a fun and valuable daily experience.

The position is specifically responsible for the household budgeting and asset management app, which visualizes users' financial flows in a fun way and supports them in saving money. This startup-like initiative launched the iOS version in April 2024 and plans to release the Android version in 2025.

With rapid growth in both users and revenue, we are strengthening our recruitment efforts to expand the business. You will work in a small, high-performing team on a rapidly expanding app service, giving you the unique opportunity to experience a startup-like environment within a large company.

We are looking for a professional who can accelerate the growth of Rakuten Kakeibo and maximize the user experience. You will play a key role in capturing market trends and user needs accurately, and be responsible for the end-to-end process—from product strategy planning and execution to performance measurement and data analysis.

Key Responsibilities:

• Define and execute the product vision, strategy, and roadmap for Rakuten Kakeibo.
• Gain deep insights into user needs through market research, competitor analysis, and user interviews.
• Extract and process data, and conduct basic statistical analysis.
• Identify issues, propose improvements, and plan new features based on data analysis.
• Prioritize and manage the product backlog, including requirements definition.
• Collaborate closely with the development team (engineers, designers) and manage the development process.
• Coordinate and build consensus with stakeholders (business units, marketing, legal, etc.).
• Measure performance after release, collect and analyze user feedback, and drive a continuous improvement cycle.
• Set KPIs, track progress, and commit to achieving goals.

Work Environment:

• Organization structure - Team size: L2: 1, L3: 1 - Age group: mainly in their 30s - Ratio of new graduates to mid-career hires: new graduates (30%), mid-career (70%)
• Average overtime - Around 10–20 hours per month

Mandatory Qualifications:

• 3+ years of experience as a Product Manager or Product Owner for web services or mobile applications
• Strong data-driven decision-making skills and logical thinking ability to break down complex issues and identify essential problems
• User-centric mindset with a commitment to delivering an excellent user experience
• Strong communication and coordination skills to work effectively with multiple stakeholders

Desired Qualifications:

• Data analysis skills using SQL or Python
• Experience in team management
• Product development experience in household finance management, financial services, or FinTech
• Data analysis experience using SQL or equivalent tools
• Product development experience at a startup company

Preferred qualities:

• Strong communication skills and ability to work with internal and external partners
• Commitment to achieving goals
• Strong numerical literacy and KPI management skills
• Flexibility to adapt to environmental changes
• Problem-solving ability
• Proactive and able to take initiative with speed
• Productivity-oriented working style
• Logical thinking skills

Additional information on Location:

Futako Tamagawa Rise Office

Additional information on English Qualification:

TOEIC score of 800 or above (or equivalent proof of English proficiency, such as a certificate of another recognized test or a degree from a university in an English-speaking country). Proof of qualification is required by the time of the job offer. If you do not have a valid score or certificate, you will be invited to take the TOEIC IP test organized by our company during the selection process.