Marketing Specialist II

Web Coordinator

Radian Generation is a global provider of critical technology-forward services designed specifically to support the comprehensive lifecycle of renewable facilities—including solar, wind, and energy storage. Radian Generation's wide range of commercial, technical, and compliance services provide developers, owners, and operators with critical insights into each aspect of their assets to make better-informed decisions.

We are seeking a detail-oriented and creative Web Coordinator to manage, update, and enhance Radian Generation's web presence across our corporate and solution websites. This role is ideal for someone who enjoys blending design, analytics, and optimization. The Web Coordinator will ensure that our websites effectively showcase our brand, generate leads, and rank prominently for key industry search terms. The ideal candidate has a passion for digital design, a strong grasp of SEO and SEM best practices, and the ability to apply analytical insights to improve visibility, performance, and user experience.

Manage updates to company websites (currently using WordPress and Elementor), ensuring content accuracy, design consistency, and optimal performance.

Support SEO/SEM initiatives, including keyword research, on-page optimization, metadata management, backlink review, and performance monitoring.

Conduct regular competitor and search ranking analyses to identify opportunities for improved visibility and ranking.

Collaborate with the design team to enhance UX/UI, maintaining consistent branding and user experience across all digital channels.

Manage or support paid search campaigns (e.g., Google Ads), including setup, tracking, and reporting.

Implement basic HTML/CSS edits and troubleshoot front-end issues as needed.

Monitor and analyze website traffic, engagement, and conversion metrics using Google Analytics and other SEO tools.

Support lead generation and campaign alignment through optimized landing pages, calls-to-action, and conversion tracking.

Ensure website compliance with accessibility and performance standards.

Follow standard operating procedures and contribute to process improvement initiatives.

Assist with problem resolution and cross-team digital marketing projects.

2-4 years of professional experience in Web Design and SEO/SEM management.

Strong documentation, presentation, and communication skills.

University Degree.

Mexican Passport and US Travel Visa.

Demonstrated expertise in SEO/SEM strategy and execution, including keyword research, metadata management, content optimization, and performance tracking.

Proficiency in WordPress and Elementor, with the ability to design, publish, and maintain complex site content and layouts.

Working knowledge of HTML/CSS and front-end troubleshooting.

Strong understanding of UX/UI design principles and ability to collaborate with designers to improve user experience and conversion performance.

Proficiency with Google Analytics, Google Search Console, and SEO monitoring tools such as SEMrush, Ahrefs, or Moz.

Analytical mindset with the ability to interpret website and campaign data to make actionable recommendations.

Outstanding written and verbal communication skills, as well as perfect grammar and command of the English language.

Strong organizational skills with the ability to manage multiple priorities, meet deadlines, and operate with minimal supervision.

WordPress and Elementor, including advanced content management, plugin configuration, and page layout design.

Google Analytics, Google Search Console, and Google Ads, with the ability to build dashboards and analyze performance data.

SEO toolsets such as SEMrush, Ahrefs, or Moz for keyword tracking and competitive analysis.

Microsoft Office Suite and Adobe PDF tools for documentation and content collaboration.

Project management software (e.g., Monday.com) for workflow tracking and coordination.

Salesforce Account Engagement (formerly Pardot), or similar marketing automation tools, for campaign alignment and lead tracking.

Willingness and ability to travel (up to 5% of time for company meetings).