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Product Marketing Lead - Remote Eligible
Collaborate with partners to create and execute effective marketing campaigns for embedded financing.
Remote
Mid-Level
3 weeks ago
✨ About The Role
- The Product Marketing Lead will spearhead all product marketing and growth initiatives within the product team.
- Collaboration with partners to improve conversion through marketing campaigns is a key responsibility.
- The role involves managing R2's in-house marketing stack and creating campaigns to drive results.
- The candidate will focus on understanding the conversion funnel and performing analyses to enhance conversion rates.
- User discovery through surveys and interactions with end SMB customers will be part of the job.
- The role includes documenting marketing strategies to create a playbook for partners.
⚡ Requirements
- The ideal candidate will have over 5 years of experience in growth and/or product marketing, particularly in the fintech sector.
- A strong understanding of growth marketing channels and tactics is essential for success in this role.
- Basic SQL knowledge is required to analyze data and improve marketing strategies.
- The candidate should be passionate about fintech in Latin America and have a proven ability to leverage data-driven insights.
- Stellar written and oral communication skills in Spanish are necessary, with proficiency in English being a plus.
- A motivated self-starter who thrives in a hyper-growth environment will excel in this position.
About R2
Embedded lending infrastructure