Payments Marketing Specialist
Qurate Retail Group
The Opportunity
Reporting to the HSN Payments Marketing Manager, the Specialist will manage and execute HSN's mass and targeted payment marketing campaigns for the $500M+ HCard private label credit card program (PLCC). Primary focuses include creation of the lifecycle marketing calendar, manage the $7M+ joint marketing fund in conjunction with Synchrony Bank and execute lifecycle marketing campaigns driving new customer accounts, incremental spend and increased share of wallet. Works cross-functionally with key internal and external stakeholders to manage and execute industry leading marketing strategies centered on payments that (1) acquire new PLCC customers, (2) increase spend from existing light and heavy customers, and (3) retain/reinvigorate spend from inactive customers. Works to execute the payment marketing vision through fact-based decisions guided by robust reporting, analytics and insights.
You will be hybrid remote, in our West Chester, PA office.
Who We Are
QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.
Your Impact
Create, manage, execute and optimize HSN's Payment Strategies and Payment Guiding Principles through payment marketing campaigns driving profitable growth of the $500M+ HSN credit card portfolio
Lead the day-to-day execution of mass and targeted customer lifecycle campaigns from planning stage through execution across multiple channels including web, mobile, app, broadcast, call center, email, direct mail, and statement/package inserts (ensuring seamless handoff of execution processes) Builds advocacy for the card program (comes up with new ideas to test new and different marketing strategies)
Write the creative brief for marketing campaigns
Cultivate Synchrony partnership to ensure seamless execution of payment marketing roadmap through highly curated marketing campaigns
Evaluate results and provide feedback/recommendations related to all marketing campaigns, programs and performance
What You Bring
2+ years experience with mass and targeted marketing.
2+ years experience providing guidance on marketing analytics.
2+ years experience with Marketing campaigns and promotions.
Experience with Airtable or any other relevant software.
Remote work is not permitted in NYC at this time.
#LI-Hybrid
Our Total Rewards package includes benefits you'll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.