Marketing Content Lead

Video Marketing And Creative Content Strategy Lead

Reporting to the Creative Director, you will guide the end-to-end execution of our video marketing and creative content strategy. You will be a strategic and creative lead, overseeing the development, content planning, and production of promotional video and static content across all platforms.

You will be hybrid-remote in West Chester, PA.

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Develop monthly and quarterly content strategies, briefs, and roadmaps that align with our goals and guide creative direction across all video and static formats.

Quarterly lifecycle of content, including strategic creative briefs, content calendars, and cross-platform asset management.

Manage all creative execution for paid media campaigns, collaborating with the Streaming Performance Marketing team to improve content based on data insights.

Direct end-to-end video promo workstreams, including concept development, direct talent, and coordination of scenic, photography, and behind-the-scenes needs

Be the creative conduit between leadership, internal production teams, creative agencies, and external partners (influencers, content creators), ensuring engagement and project management.

Conduct regular A/B testing and data-informed analysis to maximize creative effectiveness according to Indicators and audience goals.

Manage asset specifications, timelines, delivery needs, and content tagging requirements using centralized tools (e.g., Airtable), ensuring proactive and organized content and asset management.

5+ years experience leading end-to-end video production workflows, including campaign-level creative strategy and collaboration with influencers/creators.

5+ years experience directing, script, and oversee creative projects, ensuring agreement between marketing goals and production execution.

5+ years experience with industry-standard video editing software and asset management tools (e.g., Airtable), and directing on-set talent.

5+ years experience leading teams or projects that required creative solutions, evidenced by successful project outcomes or measurable improvements.

Experience making data-informed decisions, including the use of A/B testing to improve creative outcomes.

Our Total Rewards package includes benefits you'll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.