Head Of Lifecycle Marketing

Head Of Lifecycle Marketing

At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly. We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We're energized by the potential to power more learners through multiple approaches and various tools.

Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.

Quizlet's overall Marketing team is responsible for driving brand awareness, user engagement, subscription, and ads growth. The Head of Lifecycle role will lead the Lifecycle Marketing team, which focuses on driving customer engagement and retention through various owned channels. The Lifecycle team works cross-functionally with product marketing, brand, product, and engineering teams. This role reports to the Director of Product & Lifecycle Marketing.

As the Head of Lifecycle Marketing, you will be responsible for growing activation, engagement, retention, and subscriptions via our Braze-run channels. You will lead the Lifecycle Marketing team in managing our triggered and seasonal ad hoc programs in service of driving incremental sessions and monthly active users. You will help shape the ways campaigns come to life with personalized data, timely targeting, and engaging copy and creative. Your strategic mindset and deep understanding of customer behavior will be instrumental in helping you evaluate opportunities and prioritize incoming tickets.

You'll be confident using data to shape campaign structures and strategies as well as in analyzing campaign and channel effectiveness. From a channel perspective, you'll help us establish strong performance baselines and best practices across email, push, SMS, and many onsite channels. You'll collaborate with product, data science, and engineering team members across the company to unlock new triggered and ad hoc campaign opportunities and experiences. As you test and learn, you'll help us establish playbooks for scaling the impact of winning initiatives.

As an excellent communicator, you will be confident in sharing your learnings and proposals in well-synthesized decks and documents. You will thrive in this role if you can break down your thinking, solicit direct feedback, and bring stakeholders along for the ride.

We're looking for a candidate who can make decisions quickly and who can interpret and share results in a way that helps move our overall business understanding forward. Last but not least, you'll be someone who can inspire and mentor your team members to grow their technical and strategic expertise in lifecycle marketing.

We're happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a minimum of three days per week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.

In This Role, You Will:

• Develop and implement comprehensive lifecycle marketing strategies that align with the company’s growth objectives, enhancing customer engagement.
• Lead cross-functional initiatives to optimize the customer journey, from sign-up and activation through product adoption, retention, and subscription.
• Drive best-in-class campaign analysis, partnering with our analytics team to ensure we can optimize campaigns to deliver strong incremental results.
• Use data analytics to gain insights into customer behavior and preferences, leveraging these insights to tailor marketing efforts and improve campaign effectiveness.
• Oversee the management of all lifecycle marketing channels, including email, SMS, push notifications, and in-app messages, ensuring user-friendly, cohesive, and personalized customer communication.
• Collaborate with product marketing, brand, product, and engineering teams to ensure marketing strategies are integrated and supportive of overall business goals.
• Stay ahead of industry trends and advancements in lifecycle marketing technologies and practices, continuously innovating and evaluating new channels and capabilities with analytical test-and-learn approaches.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of excellence, creativity, and continuous improvement.

What You Bring To The Table:

• 10+ years of experience in lifecycle or digital marketing, with at least 3+ years in a team leadership role.
• Deep understanding of marketing automation tools and CRM systems.
• Proven track record of designing and executing successful lifecycle marketing strategies. You'll be someone who can take a 50,000 foot view, think through structural implications, and sweat the details of design, message, and execution.
• Strong analytical skills, with experience in data analysis and customer segmentation.
• Strong track record of A/B testing for optimization and holdout reporting to measure campaign and channel effectiveness.
• Creative thinker with a customer-centric mindset.
• Great concise consumer copywriting skills.
• Experience building complex lifecycle campaign canvases and ability to coach and recommend iterations and new tests to drive efficiencies and transferable learnings.
• Excellent leadership and team management abilities, with a passion for mentoring and developing talent.
• A high degree of attention to detail, coupled with the soft skills to deliver effective feedback to team members.
• Outstanding communication and collaboration skills, capable of working effectively across different teams and departments.
• History of influencing cross-functionally to enable your team with well-connected data library and strategy.
• Excellent organizational and prioritization skills, and the ability to implement process improvements.

Bonus Points If You Have:

• Background using Braze for marketing automation.
• Familiarity with Liquid logic.
• Familiarity with the ed tech landscape and/or Gen Z consumers.
• Experience working within a freemium consumer subscriptions business.
• Experience driving onsite marketing campaigns and building new onsite channels.
• Experience doing lifecycle for a global company including localization considerations.
• Lightweight design skills in Figma to mock up ideas.

Compensation, Benefits & Perks:

• Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $154,000 - $212,000, depending on location and experience, as well as company stock options.
• Collaborate with your manager and team to create a healthy work-life balance.
• 20 vacation days (and we expect you to take them!)
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
• Employer-sponsored 401k plan with company match.
• Access to LinkedIn Learning and other resources to support professional growth.
• Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits.
• 40 hours of annual paid time off to participate in volunteer programs of choice.

Massive reach: 60M+ users, 1B+ interactions per week

Cutting-edge tech: Generative AI, adaptive learning, cognitive science

Strong momentum: Top-tier investors, sustainable business, real traction

Mission-first: Work that makes a difference in people's lives

Inclusive culture: Committed to equity, diversity, and belonging

We strive to make everyone feel comfortable and welcome!

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.

We provide a transparent setting that gives a comprehensive view of who we are!

At Quizlet, we're excited about passionate people joining our team—even if you don't check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.

Quizlet's success as an online learning community depends on a strong commitment to diversity, equity, and