Head Of Marketing

Marketing Manager

Level: 5

Company: Quilter Invest

Department: Marketing

Location: London - Hybrid

Contract: Permanent

The purpose of this role is to drive the user acquisition marketing strategy with a primary focus on customer acquisition and the management of third-party relationships, including affiliates and partners. Take ownership of planning and executing multi-channel acquisition campaigns, optimizing conversion funnels, and scaling affiliate and affinity programs. Collaborate closely with CRM, Product, Data, and Compliance teams to ensure all initiatives deliver measurable growth while meeting regulatory and brand standards.

Key Responsibilities

• Marketing Strategy: own the development and execution of the go-to-market strategy across all our channels, with accountability for meeting customer acquisition targets. Lead on development of business plans on annual basis for customer acquisition

• Budget Leadership: Direct and empower the marketing team to deliver against budget targets. Ensure strategic allocation of spend across channels, monitor performance rigorously, and drive ROI optimisation through collaborative planning and agile adjustments

• Funnel optimisation: Own install → sign-up → funded → AUA conversion; design experiments, fix friction, and improve time-to-funded across web and app.

• Advertising & tracking: Guide the team in executing creative testing, refining bidding strategies, and improving signal quality. Oversee robust tracking implementation (SDKs, pixels, server-side events), ensure accurate attribution, and maintain compliant tagging across all campaigns.

• Affiliates & Affinities: Build and nurture strong relationships with affiliate, partner, and affinity networks. Drive programme growth through collaborative engagement, transparent communication, and mutual performance goals, while ensuring contracts, commissioning, QA, brand safety, and governance standards are met

• Influencer marketing: Brief, vet, and manage compliant influencer activity; define disclosures, scripts/guardrails, and performance measurement.

• Brand campaigns: Plan and execute integrated brand campaigns (ATL/BTL), ensuring linkage to performance objectives and uplift in awareness, trust, and direct traffic.

• Multi-channel orchestration: Run multiple channels concurrently (paid search/social, display/programmatic, SEO, content, referral, affiliate, partnerships, PR/earned) with coherent sequencing and budget reallocation.

• Adviser Engagement: Work with Group marketing teams and adviser relationship management teams to support the roll out of Quilter Invest to Quilter's adviser population

• Measurement & reporting: Own MMM/MTA approaches, dashboards, and board-level KPI reporting; drive CAC, LTV, ROMI improvements.

• Compliance & governance: Ensure activity meets FCA/Consumer Duty, financial promotions, and GDPR requirements; maintain audit-ready artefacts.

• Leadership: Build a high-performing team; manage agencies/partners to SLAs and clear commercial outcomes.

About You

• Previous marketing experience from within wealth management, investment platforms, or UK financial services essential

• Demonstrable success optimising funnel conversion end-to-end with structured experimentation (A/B and multivariate) and rapid iteration.

• Hands-on expertise optimising ads and tracking (creative, bids, audiences, incrementality tests, signal hygiene, server-side events).

• Proven experience running affiliates and affinity partnerships, from sourcing and contracting to brand safety, attribution, and payout accuracy.

• Track record working with influencers (briefs, disclosures, compliance, performance measurement).

• Experience delivering brand campaigns that link to measurable performance outcomes.

• Comfortable orchestrating multiple channels simultaneously, reallocating budget based on marginal returns.

• Experience working with financial advisers preferred

• Strong stakeholder management across Product, Data, Compliance, and Group brand; delivers at pace to tight deadlines.

• Data-driven with clear commercial judgement; excellent written/verbal communication and leadership.

Experience using the following tools & platforms preferred:

• Advertising & UA: Meta Ads, Google Ads.

• Attribution & Mobile Analytics: AppsFlyer, App Radar/AppsRadar (or similar).

• Customer Data & Analytics: Segment (CDP), Google Analytics (GA4), ContentSquare, Tableau (dashboards, cohorts, funnels).

• Experimentation: A/B testing tools.

• Data & Segmentation: Behavioural/RFM segmentation, lookalikes, cohort analysis; comfort evaluating new app refinement and segmentation tools and briefing engineers on SDKs/event schemas.

Inclusion & Diversity

We value diversity and strive to promote inclusivity in all aspects of our culture. We believe in equal opportunities for all, ensuring that no applicant encounters less favourable treatment based on anything but their skills, qualifications, experience, and potential. We celebrate the unique contributions of a diverse workforce and create a respectful, nurturing environment where every colleague can thrive.

Values

Do the right thing: We act with integrity and are proudly committed to going above and beyond in service of our clients and the support we provide our communities. Always curious: We continuously seek new ideas and knowledge so we're one step ahead of our clients' needs. We look for inspiration everywhere and encourage experimentation, recognising that this is how we create brilliant solutions for brighter futures. Embrace challenge: We aim high to transform our potential into meaningful outcomes. With ambition as our driving force and a steadfast commitment to growth, we succeed for the good of every generation. Stronger together: Combining our diverse talents, we accomplish more collectively than we ever could do alone. We speak openly, actively listen, and support each other, and constructively challenge and embrace new ideas. We seek empowerment and demonstrate ownership and trust, with the confidence to make impactful decisions.

Core Benefits

Holiday: 182 hours (26 days)

Quilter Incentive Scheme: All employees are eligible to participate in incentive scheme, to incentivise business performance and their contribution.

Pension Scheme: A non-contributory company pension scheme that can be boosted through personal contributions.

Private Medical Insurance: Single cover as standard with options to increase cover to include your partner or children.

Life Assurance: 4x your salary.

Income Protection: 75% of salary, less state benefits, payable after 26 weeks of absence.

Healthcare Cash Plan: Jersey employees only

In addition to our core benefits, we offer a range of flexible benefits to UK employees that you can choose from and pay for conveniently via a salary deduction.