Growth Marketing Specialist – Legal & Consulting (H/F)

Growth Marketing Specialist

Novagraaf is a European leader in intellectual property law, with a team of highly recognized attorneys and consultants specialized in trademarks, patents, and IP strategy. Our firm is trusted by leading corporations and innovative companies worldwide to safeguard and maximize the value of their intellectual property.

Novagraaf is part of Questel group, which combines the agility of a startup with the resources of a structured group of over 2000 employees in over 30 countries.

As our new Growth Marketing Specialist, you will play a key role in shaping the reputation and client acquisition strategy of our firm across the Netherlands, Germany and the UK. You will design and execute impactful marketing campaigns that reinforce our leadership position and attract high-profile clients seeking the very best in IP advisory.

Principal Duties & Responsibilities:

• Drive marketing campaigns to strengthen brand reputation and visibility in key markets.
• Build thought leadership programs by showcasing our attorneys' expertise (articles, events, webinars, media contributions).
• Engage top-tier audiences such as General Counsels, IP Directors, and C-level executives with targeted campaigns.
• Define a clear and consistent editorial line tailored to our expert B2B audience.
• Propose, test, and coordinate the production of varied content (articles, interviews, case studies, short videos, webinars, infographics, LinkedIn posts, etc.).
• Ensure coherent and targeted multichannel content distribution (website, SEO, emailing, social media, sales enablement …)
• Set up an editorial calendar and ensure deliverable tracking.
• Develop strategic digital and offline initiatives aligned with the firm's reputation for legal excellence.
• Monitor and report on the impact of campaigns, focusing on client engagement and lead quality.

The perfect match:

• Proven expertise in B2B marketing, content strategy, and client acquisition.
• Experience in marketing within law firms, consulting, or professional services is a strong advantage.
• Ability to position high-level legal expertise in ways that resonate with corporate decision-makers.
• Analytical and creative, with a strong test-and-learn mindset.
• Excellent knowledge of digital tools and platforms (Google Ads, LinkedIn Campaign Manager, SEMrush, automation tools)
• Strong command of English; Dutch or German is a plus

What we offer:

• Full-time permanent contract.
• A role at the heart of a prestigious European law firm.
• Collaboration with top-ranked attorneys and consultants recognized globally.
• The chance to contribute to the firm's growth in three strategic markets.
• Full integration into the Questel group Marketing and Communications teams, to benefit from expertise and daily collaborations.
• Flat hierarchy with a culture of courtesy, honesty, and courage.
• Exciting career development in a supportive and ambitious environment.
• Autonomy, impact, and the freedom to innovate in your campaigns.
• Pleasant working atmosphere in a dynamic, international setting with offices across the USA, EMEA, and APAC.
• Attractive compensation: profit-sharing, CSE perks, Swile card, health insurance.

Job location: Montpellier (FR) - hybrid

Driven by values of entrepreneurship, respect, and integrity, Questel is committed to growth and social responsibility. We foster an inclusive, equitable workplace where all feel respected and empowered, regardless of background. Questel is an Equal Opportunity Employer, considering all qualified applicants without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or other protected factors.