Senior Industry Marketing Manager - Public Sector

Industry Marketing Manager – Public Sector

Quantexa empowers organizations to make data meaningful and drive more informed and actionable decisions. By harnessing the latest advancements in data and AI, Quantexa's Decision Intelligence Platform creates context to uncover hidden risk and new opportunities within data, that drives better, more trusted operational business decisions. Founded in 2016, Quantexa has accomplished rapid global expansion growing 100% year on year. In just over four years, we've grown to over 800 staff across offices in North America, UK, Europe, Middle East, Asia Pacific, and Japan.

At Q, we're looking for people who share that vision. People like you.

We're seeking an exceptional Industry Marketing Manager – Public Sector to help accelerate growth at one of the world's most exciting and fast-growing decision intelligence companies. As part of the Product Marketing and Communities team, you'll play a pivotal role in raising awareness and driving pipeline momentum within the Public Sector, helping to position Quantexa as a market leader.

This is a rare opportunity to join a high-performing, award-winning team at a critical stage in Quantexa's scale-up journey following its $175 million Series F funding round, which brought the company's valuation to $2.6 billion.

Quantexa's AI-powered Decision Intelligence Platform empowers public and private sector organizations to tackle complex challenges across financial crime, risk, fraud, customer intelligence, and data management.

What you'll be doing.

• Lead the development of global go-to-market strategies and integrated marketing plans for the Public Sector, collaborating cross-functionally with industry leads, sales, product marketing, demand generation, and regional field teams to drive awareness and demand.
• Manage the Public Sector marketing calendar, coordinating all GTM activities
• Craft compelling positioning, messaging, and value propositions that resonate with Public Sector audiences and clearly articulate Quantexa's differentiation.
• Conduct market research to stay ahead of industry trends, understand customer needs, and monitor the competitive landscape.
• Enable sales and BDR teams with tailored messaging, buyer personas, campaign assets, and training to improve engagement and conversion.
• Define the buyer journey and partner with the Demand Center to build targeted campaigns, selecting the most effective channels and ensuring consistent touchpoints, content, and CTAs throughout.
• Write short-form campaign copy as needed, including emails, landing pages, and banner ads using pre-defined templates.
• Support content creation for presentations, whitepapers, industry overviews, and proposals in collaboration with sales, partners, and industry leads.
• Partner with Alliance Sales and Marketing to shape and execute the Public Sector partner marketing strategy.
• Collaborate with Demand and Field Marketing to track and measure program performance, including costs, leads, and influenced/sourced opportunities.
• Develop and execute ABM plans for top strategic Public Sector accounts in partnership with sales and field marketing.
• Manage internal and external creative resources, including designers, writers, and agencies, to produce high-impact assets such as eBooks, videos, webinars, and whitepapers.
• Support local event strategy in partnership with Field Marketing, ensuring alignment with broader Public Sector campaign goals.
• Cultivate strategic relationships with Public Sector associations and membership organizations to unlock new opportunities and expand Quantexa's influence.
• Deliver regular campaign performance updates to stakeholders, providing actionable insights and recommendations.