Senior Director - Marketing Data & Analytics
Qiddiya Investment Company
Senior Director Of Marketing Data & Analytics
Qiddiya Investment Company is seeking a strategic and visionary Senior Director of Marketing Data & Analytics to lead our efforts in harnessing data-driven insights to shape and optimize our marketing strategies. In this role, you will be responsible for developing and implementing robust analytics frameworks that facilitate informed decision-making and enhance our marketing performance.
The Senior Director will oversee a team of analytics professionals, guiding them in the application of advanced analytics techniques, predictive modeling, and customer segmentation to drive effective marketing initiatives. You will collaborate with cross-functional teams, ensuring that data insights align with overall business objectives and marketing goals. Your leadership will be pivotal in fostering a culture of data-driven marketing within Qiddiya, as we strive to create engaging and impactful customer experiences.
Key responsibilities include managing comprehensive marketing analytics projects, evaluating campaign effectiveness, and identifying opportunities for optimization. You will also be tasked with presenting analytical findings to senior leadership, providing strategic recommendations based on data insights. The ideal candidate will possess a strong blend of marketing expertise, technical data skills, and leadership capabilities.