Martech Specialist (marketing Technology Specialist)

Martech Specialist

The Marketing Technology (Martech) Specialist supports the digital infrastructure and marketing systems that power QCHI and its brands: LendNation, Speedy Cash, and QCHI. This role focuses on web management, content execution, analytics, and SEO across multiple platforms. The Specialist collaborates with marketing, creative, and IT partners to ensure that all digital properties function efficiently, maintain brand standards, and align with performance objectives. The role requires technical skills and creative solutions, balancing execution of day-to-day marketing initiatives with technical oversight of systems like WordPress, Mixpanel, Figma, and related martech tools.

Primary Duties

• Manage and update WordPress websites, ensuring technical accuracy, SEO optimization, and adherence to brand and compliance standards.
• Execute digital content updates, campaign assets, and landing page builds across QCHI web properties.
• Maintain and optimize SEO structure using tools such as Yoast and Wincher, supporting visibility and traffic performance.
• Collaborate with designers and developers using Figma to refine and deploy web layouts and components.
• Support Mixpanel analytics tagging, event tracking, and dashboard maintenance.
• Assist in documenting technical workflows, change logs, and process improvements for martech systems.
• Support integration and coordination of third-party tools and plug-ins within the marketing tech stack.
• Collaborate cross-functionally with creative, analytics, compliance, and IT teams to support digital initiatives.
• Conduct basic troubleshooting in HTML, CSS, JS, and JSON where needed for minor web edits or tag adjustments.
• Perform quality assurance checks for content, tracking, and link functionality prior to new launches.
• Participate in testing new tools or systems being introduced across the martech environment.
• Manage and support vendor relationships

Skills, Experience, and Education

• 3–5 years of experience in digital marketing, web management, or martech operations.
• Strong familiarity with WordPress CMS and plugins.
• Understanding of web analytic tools – Experience in Mixpanel is highly desirable.
• Experience using Figma for collaborative design and layout reviews is highly preferred.
• Understanding of front-end and back-end code structures (HTML, CSS, JS, JSON); must be able to read and interpret code, though not required to write it.
• Experience using Miro or similar platforms for digital mapping and flowcharting is a plus.
• Strong understanding of SEO fundamentals and on-page optimization best practices.
• Demonstrated ability to manage multiple projects in a fast-paced environment.
• Analytical mindset with strong attention to technical and creative detail.
• Excellent communication and documentation skills.
• Self-starter who can adapt to shifting priorities and take initiative on process improvements.
• Interest or comfortability with AI tools and software to enhance marketing efficiency.

Working Conditions & Physical Demands

• This is a remote/hybrid position; proximity to the Kansas City area is preferred.
• Must be able to multitask and operate multiple systems simultaneously.
• Must adhere to all work-from-home or in-office requirements as directed.
• Must maintain a quiet, private environment with reliable internet access.
• Standard physical demands for digital work environments.

EOE