Paid Search Campaign Manager

Own planning and execution of all paid search campaigns on Google Ads, driving efficient scaling while maintaining lead quality and ROAS targets

Manage full-funnel optimization from awareness to high-intent campaigns, ensuring accurate conversion tracking through to qualified Salesforce leads

Conduct regular search term analysis, negative keyword optimization, and impression share monitoring to maximize budget efficiency

Stand up and optimize ad landing pages to improve conversion rates

Collaborate with sales on lead quality feedback and optimize towards pipeline and revenue metrics

Build reporting on campaign performance and growth opportunities

3+ years managing B2B SaaS search campaigns with experience rapidly scaling PPC programs (3-5x growth within 12 months)

Demonstrated expertise of Google Ads including Performance Max, Demand Gen, and Smart Bidding strategies

Track record of optimizing beyond clicks to pipeline, ACV, and LTV metrics

Strong analytical skills - data-driven and detail-oriented

Excellent written communication skills

Prior experience at an ads agency or as a freelancer is a plus

Bonus: Experience with LinkedIn Ads or other B2B paid channels

Paid Search Manager / Performance Marketing Manager