Specialist, Communications Assets & Operations (tommy Hilfiger)

Specialist, Communications Assets & Operations, TH Global

Be part of an iconic story. TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here!

The Global Communications Team (GCT), part of the Global Consumer Engagement team, is responsible for developing all consumer-facing communication strategies for both Tommy Hilfiger and Tommy Jeans. The GCT’s Vision is:

• Consistently drive brand desirability and relevance.
• Build consumer love, desire and trust for our products.
• Amplify the impact of all brand initiatives and projects through global press. Engage with the target audience across all communication touchpoints.

The GCT team is responsible for managing relationships with stakeholders including global and regional teams, as well as business partners. They will work closely with respective stakeholders to ensure all communications strategies are effectively implemented on a regional/local level while delivering a consistent brand message and elevating the brand’s exposure. By leveraging each other’s expertise and creativity, the team members work together to develop and execute integrated communication and product seeding strategies that move the needle with audiences around the world.

The Tommy Hilfiger brand DNA is at the heart of this team – the signature red, white and blue, iconic lifestyle meets innovative storytelling across the GCT. The team delivers on every initiative with the single Shared Objective to win at consumer engagement through every touch point, message, and decision.

The Specialist, Communications Assets & Operations, TH Global is a crucial supportive function on the GCT. The role enables the smooth operations of the team and supports the work taking place across all regions. This person assists markets when necessary to ensure all communication and assets are aligned to the brand’s unique DNA across Tommy Hilfiger and Tommy Jeans.

This role is responsible for creating tools that consistently build brand desirability, relevance, and engagement to win with the global consumer – while working directly with and supporting all hubs, regions, and relevant stakeholders. Success in this role looks like delivering powerful, cut-through seasonal communications assets.

This position will work closely with Marketing teams and with peers on the GCT. With a strategic mindset and big picture thinking, the role will capture and create communication assets that will be used both internally and externally for Tommy Hilfiger. This position requires excellent organization skills and tight end-to-end management, as well as efficient delivery and approvals of assets – from brief to sign off.

Key Responsibilities (including but not limited to)

• Drive the development and innovation of seasonal, annual and key program communications assets incl. playbooks and press materials – from briefing, facilitation and distribution to all hubs and regions. Think: “How can we reach our target audience in new and exciting ways?”
• Collaborate with GCT, Marketing teams and EIM Product Operations Managers to deliver communication assets that represent upcoming collections and drive brand initiatives.
• Own and manage the creative process – from the initial concept development to the creative reviews and debriefs with agencies.
• Create various communications assets including (but not limited to): seasonal playbooks, press materials including press releases, press-kits, e-mailers, lookbooks, brand videos, images, (executive) presentations, event collateral, and photoshoots – concept development, crew selection, creative review, styling, logistics and finalizing end assets.
• Manage and create briefing templates and processes to ensure a smooth and efficient operation.
• Oversee the complex process flow, from approval routing to follow-ups and end delivery.
• Responsible for updating the Brand Portal, management of the Newsroom.tommy.com platform and ensuring tommy.com press newsroom is up-to-date.
• Hands-on support in the creation and delivery of annual, seasonal and key program communication that can be translated into tactical executions for hubs and regions.
• Daily point-of-contact for all hubs, regions and teams for all communication requests.
• Organizational support including organizing briefing sessions, ensuring materials are prepared when needed, reprinting, etc.
• Partner with Senior Manager, Global Communications on updating the communication budgets and PO creation.
• Analyze industry trends and competitor activities to identify opportunities and create effective communication assets.

The Ideal Candidate

• Professional degree in a related field with 4-5 years of relevant work experience.
• Enthusiastic to connect with global teams and build excitement around global communications plans.
• Creative thinker who can bring fresh ideas while balancing brand consistency.
• Hands-on and problem-solving mentality.
• Strong project management skills: able to manage multiple timelines, priorities, and stakeholders.
• Naturally structured and highly organized, ensuring smooth execution from planning through delivery.
• Result and detail oriented, with a drive for everyday excellence and the highest standards of quality.
• Fluent in English; other languages are a plus.

Your Wellbeing is Our Priority

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!

About PVH

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.