Event Marketing Manager, TOMMY Hilfiger

Event Strategy & Execution

Lead the planning, development, and execution of events including PR showcases, consumer-facing activations, and pop-up store events nationwide.

Build activation concepts that deliver visibility, excitement, and cultural resonance, ensuring brand consistency and strong consumer engagement.

Oversee venue sourcing, production, creative direction, and event logistics from end to end.

Flagship Activation

Strategize and position the Omotesando Flagship as the ultimate brand destination that creates noise, commercial impact, and community engagement, turning brand heat into sustained momentum.

Ensure Flagship activations generate halo effects across other retail doors and online (.com).

Lead social-first activation plans, maximizing consumer visibility and shareability.

Partner with Global and Regional teams to localize content production, bridging the gap between global assets and Japanese market insights.

Cross-functional Collaboration

Work closely with PR, marketing, merchandising, and retail teams to deliver integrated brand activations.

Manage external agencies, stylists, production partners, and vendors.

Content & Storytelling

Support the creation of impactful event content (video, photography, social media assets) for PR and marketing amplification.

Collaborate with PR teams on celebrity and influencer engagement, ensuring strong brand alignment.

PR Activations

Need to understand all PR scopes for men's, women's and kids categories and take proactive initiatives in the areas in order to maximize PR exposure proactively leveraging his/her relationship with media editors, stylists and influencers and build relevancy with target consumer. Following scopes are included.

Closely working with the PR manager, keep regular contact with media and influencers to ensure that the brand appears in relevant media and editorials of fashion and other categories.

Working with merchandising team, identify key products from seasonal range and target editors to enhance generating exposure of them.

Sample management

Measurement & Reporting

Track KPIs and event performance, providing insights and recommendations.

Manage budgets and timelines to deliver high-quality, efficient executions.

About PVH

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.