Assistant Marketing Manager, TH Taiwan

Tommy Hilfiger Marketing and Communication Strategy Manager

Be part of an iconic story.

TOMMY HILFIGER is one of the world's most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger's global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here!

POSITION SUMMARY: Responsible for Taiwan marketing and communication strategy development, budget control, planning and execution of all advertising and promotion, and public relations and customer relations management program (CRM) activities.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Manage to implement effective advertising and promotion in accordance with Company objectives and Brand Principal's standard.
• Create and implement local brand strategy to align with APAC business priorities to ensure global consistency and local relevance
• Manage and deliver marketing strategies across all consumer touch points to fuel demand, raise brand awareness and conversion.
• Lead brand communications strategies together with agency partners, to build brand aspiration via all key consumer touch points channels: press/consumer events, digital media, PR, social media, influencer marketing & celebrity seeding.
• Develop, drive & own retail marketing strategy including online and offline events and activations to fuel business growth and brand equity.
• Drive collaboration between departments including retail operations, visual merchandising, e-commerce, merchandising as well as APAC marketing peers to deliver and improve marketing deliverables throughout the Go-To-Market process.
• Leverage and integrate market trends and consumer insights to deliver effective consumer led campaigns and brand experiences. Share consumer insights with other departments to nurture consumer led culture across the brand.
• Plan and control marketing budget to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with sales plans.
• Collaborate with CRM team to design and grow loyalty program and related activities

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.