Assistant Manager, Marketing, Calvin Klein, HKMO

Be Part Of An Iconic Story

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and endless opportunities to design your future. Immerse yourself in Calvin Klein here!

POSITION SUMMARY:

Responsible for Hong Kong & Macau marketing and communication strategy development, budget control, planning and execution of all advertising and promotion, and public relations and customer relations management program (CRM) activities.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Create and implement local brand strategy to align with APAC business priorities to ensure global consistency and local relevance
• Manage and deliver marketing strategies across all consumer touch points to fuel demand, raise brand awareness and conversion.
• Lead brand communications strategies together with agency partners, to build brand aspiration via all key consumer touch points channels: press/consumer events, digital media, PR, social media, influencer marketing & celebrity seeding
• Develop, drive & own retail marketing strategy including online and offline events and activations to fuel business growth and brand equity
• Drive collaboration between departments including retail operations, visual merchandising, e-commerce, merchandising as well as APAC marketing peers to deliver and improve marketing deliverables throughout the Go-To-Market process.
• Leverage and integrate market trends and consumer insights to deliver effective consumer led campaigns and brand experiences. Share consumer insights with other departments to nurture consumer led culture across the brand.
• Plan and control marketing budget to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with sales plans.
• Collaborate with CRM team to design and grow loyalty program and related activities

KEY COMPETENCIES:

BUSINESS ACUMEN: Deep understanding and knowledge of retail business and strong marketing background; knows the competition; strong analytical skills; can anticipate future trends and consequences; quick-thinker and excellent problem solving skills; entrepreneurial mindset and able to adapt to ever-evolving retail and business priorities; strong presentation skills a must

CREATIVITY & INNOVATION: Is bright and intelligent; comes up with new and unique ideas; has a good eye and aesthetic for creative and innovative ideas; can facilitate effective brainstorming; has good judgment

CONSUMER FOCUSED: Maintains a curious mind, dedicated to seeking out the latest trends amongst millennials and Gen-Z in order to recruit new and young consumers for the brand

ORGANIZING: Meticulous planner and executor who works well independently as well as with cross departments; works efficiently with strong time management skills. A multi-tasker and communicates clearly and concisely

FUNCTIONAL COMPETENCIES:

QUALIFICATIONS & EXPERIENCE:

• University graduate in marketing or fashion related disciplines

Experience:

• Minimum 6 - 7 years' solid marketing experience preferably in international fashion brands/ agencies
• Experience in CRM would be an advantage

Education: University graduate in marketing or fashion related discipline

Skills:

• Result-oriented, strategic thinker & planner, strong problem solving skills, self-motivated with broad business perspectives
• A self-motivator and team player that can work productively with regional and local business partners
• Able to work efficiently under tight deadlines and handles pressure well
• Flexible and able to adapt quickly to market changes and business priorities
• Strong interest in fashion branding and retail business
• Dynamic, energetic, creative and detailed oriented
• Excellent analytical, communication, presentation and interpersonal skills
• Excellent written and verbal communication skills
• High proficiency in both spoken and written English and Chinese
• Large network of editors, celebrity stylists, managers and influencers, etc

ABOUT PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.