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Marketing Director

Own the LATAM regional marketing strategy and drive its execution across channels.
Senior
17 hours agoBe an early applicant
Puma

Puma

Designs and manufactures athletic and casual footwear, apparel, and accessories for sports performance and lifestyle markets worldwide.

Job Title

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

Lead the regional marketing strategy to strengthen brand positioning and business growth across the region.

Drive regional media, PR, and communication initiatives aligned with global and local business needs.

Lead omnichannel marketing activations across wholesale, retail, and e-commerce to ensure a consistent consumer experience.

Oversee the implementation of creative campaigns and brand assets across the region.

Manage the regional marketing budget and define priorities aligned with business objectives.

Monitor performance metrics and reporting tools to support data-driven decision-making.

Lead regional sports marketing initiatives and key strategic partnerships to maximize brand visibility and impact.

Your Talent

10+ years of experience in marketing.

Strong understanding of business performance metrics and KPIs.

Experience in brand and consumer research, as well as agency management.

Solid knowledge of media, content evaluation, social media, and e-commerce.

Entrepreneurial mindset with the ability to drive projects beyond the functional scope.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people - with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

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Marketing Director
Marketing
About Puma
Designs and manufactures athletic and casual footwear, apparel, and accessories for sports performance and lifestyle markets worldwide.