✨ About The Role
- The Product Marketing Manager will lead marketing initiatives for Pulley’s Crypto team, focusing on launching a token distribution platform.
- Responsibilities include developing a deep understanding of crypto market trends and customer needs to inform marketing strategies.
- The role involves creating compelling messaging and content tailored to crypto audiences to drive engagement and growth.
- The candidate will develop and execute successful product launches and ongoing marketing campaigns to promote the platform.
- Collaboration with product teams is essential to inform the product roadmap based on market and customer insights.
- The role requires building relationships with key crypto influencers and media outlets to enhance brand visibility and credibility.
⚡ Requirements
- The ideal candidate will have over 5 years of product marketing experience, with at least 2 years specifically in the Crypto space.
- A strong understanding of blockchain technology and the crypto ecosystem is essential for success in this role.
- Excellent communication and storytelling skills are necessary to effectively engage with crypto audiences and convey product value.
- The candidate should possess strong problem-solving skills and a willingness to take initiative to get the job done.
- Experience in B2B SaaS marketing will be beneficial for understanding the target market and customer needs.
- The successful individual will be skilled at collaborating effectively with cross-functional teams to drive product success.